Business Overview

Many dog owners, for a variety of reasons, don’t bring their dogs with them on trips. A kennel business gives dog owners a safe place to leave their dogs while they’re away. At a kennel, dogs have a safe place to rest, are fed and get exercise.

Who is this business right for?

Anyone who loves dogs may be well-suited for owning a kennel business, as most of the work involves taking care of dogs. Owners often have to play with dogs, and they sometimes need to physically move stubborn pooches. Therefore, owners should be in decent physical condition.

What happens during a typical day at a kennel business?

Kennel business owners spend much of their time looking after dogs. This includes putting dogs to bed at night, getting them up in the morning, letting them out as needed, feeding them, exercising them and playing with them. It also involves cleaning up after them as necessary.

When not spending time directly interacting with dogs, owners often take care of administrative items and repair any damaged kennels or fences.

What is the target market?

The ideal customer is a dog owner who frequently travels, either for work or leisure, and has discretionary income. Such a person will need their dog watched frequently, and they have money to pay someone to board their pooch. A dog owner who has multiple dogs will need to pay even more, as most kennel businesses charge for each dog.

How does a kennel business make money?

Kennel businesses are paid a flat amount to house dogs for a set period of time. Dog owners may leave their dogs for anywhere from one night to a month or longer.

What is the growth potential for a kennel business?

A kennel business can be as small as a one-person operation or as large as a national chain. Many independent kennels have just one location, while national chains often operate through franchise structures.