Business Overview

As life becomes increasingly busier, consumers are looking for ways to simplify their lives and get more done with less time. Pet lovers across the globe have proven that they will go to great lengths to ensure their animals are properly cared for. For the busy pet owner, a mobile dog groomer is the perfect solution, offering both convenience and individual attention for each animal.

Who is this business right for?

While you will have some interaction with pet owners, much of a mobile dog groomer’s day is spent alone with the animal. Therefore, this business venture is best suited for the individual who is comfortable working solo a majority of the time. If your plan is to manage the business and hire an experienced groomer to care for the animals, it’s important that you understand the intricacies of the industry and carefully consider a groomer’s portfolio during the hiring process.

What happens during a typical day at a mobile dog grooming business?

Greeting clients and their pets will be an inevitable part of each day and is a critical aspect of creating a strong client base. The rest of your time will involve care and maintenance of your vehicle, physical spaces, and your marketing and online presence. Normal duties will include, but are not limited to:

  • Performing dog grooming activities, such as: wash, dry, haircut, and nail trim. Additional services should be available upon request.
  • Since you are a mobile unit, part of each day will be spent on the road, traveling from location to location.
  • Service and maintenance of your vehicles and workspaces.
  • Administrative duties such as taking appointments, answering phone calls, accepting payments, and paying bills.
  • Implementing marketing strategies

What is the target market?

Busy animal lovers who have enough disposable income to pamper their pets are your primary target audience. Your ultimate goal is to build a following of repeat customers.

How does a mobile dog grooming business make money?

Mobile dog grooming businesses generate revenue from each animal they care for. Basic services are offered, with additional fees for any “extras.” There are several advantages to offering a mobile service - overhead is significantly reduced and clients are willing to pay higher fees for the convenience factor.

What is the growth potential for a mobile dog grooming business?

Since space is limited in your mobile unit, one groomer is the most you will want for each workspace. This does not, however, have to limit your business’ growth. As profits increase, consider building a fleet, with at least one unit for each area of town. You could also increase your business to include permanent locations, based on the area’s demands.