Business Overview

Many people want their nails to look beautiful and better than they can make them look at home. A nail salon provides manicures, pedicures and other nail treatments to make customers’ nails look great. Customers may come to have their nails done on a regular basis or for a special occasion.

Who is this business right for?

The ideal nail salon owner is someone who appreciates fashion and beauty. In addition, a nail salon owner must be personable and friendly, as providing customers with a comfortable, pleasant atmosphere assures that they will return in the future and increases the chance that they will recommend your salon to those in their social sphere. It is very helpful for business owners to either possess prior business knowledge/experience or the willingness to educate themselves about business practices. 

What happens during a typical day at a nail salon?

A nail salon business owner may spend a portion of their time providing services for customers, which involves:

  • Scheduling appointments for customers
  • Giving customers manicures, pedicures and other treatments
  • Restocking supplies as they’re used
  • Cleaning equipment between customers

Most salons, however, employ nail technicians who also perform these tasks. Having technicians gives business owners time to focus on other tasks, such as:

  • Forecasting sales and scheduling technicians as appropriate
  • Recruiting and training new technicians as needed
  • Managing all technicians employed by the salon
  • Marketing and growing the business
  • Ordering supplies as they’re used
  • Overseeing the operations of the nail salon

Even when performing tasks like these, owners still have chances to (and should) connect with customers. Many of these behind-the-scenes activities are still done within the salon, so owners regularly see their salon’s customers. Talking with customers both builds connections with them and helps owners know their salon better.

What is the target market?

A nail salon business’ ideal customer is someone who cares about their appearance, appreciates fashion and has some discretionary income. Such a person is likely able and willing to spend money to make their nails look good. Most salons’ customers are primarily women, but salons also serve men.

How does a nail salon make money?

A nail salon makes money by charging customers for manicures, pedicures and similar treatments. Some also sell premium nail care products.

What is the growth potential for a nail salon?

A nail salon business can be as small as a single location, or it can be as large as a national chain. Successful salons sometimes open multiple locations within a single city or geographic region.