Business Overview

A paintball field or arena provides the local community with a fun way to get physical exercise, relieve stress, and learn teamwork while engaging in a little friendly competition. This type of business provides the environment, equipment, training and guidance for customers to safely participate in paintball competitions and tournaments.

Who is this business right for?

This is a great business for people who enjoy physical activity and promoting exercise and teamwork. If having fun and teaching others to have fun is as important to you as earning money, this might be the perfect business for you.

What happens during a typical day at a paintball field?

Some of the day to day activities may include:

  • Purchasing/Setting up equipment and supplies
  • Collecting rental fees
  • Designing games and competitions
  • Advertising and promotional activities
  • Accounting and payroll

What is the target market?

Paintball appeals to individuals with disposable income and leisure time, and who are not limited by a medical conditions which could be exacerbated by the emotional excitement and physical exertion of a paintball competition.

How does a paintball field make money?

Paintball arenas generate revenue by charging participants entrance and equipment rental fees. Some paintball arena business owners also make money by arranging local, state, and national tournaments and charging participants an entry fee. Some owners also rent out equipment for use off-site.

What is the growth potential for a paintball field?

The growth potential of this business often depends on creating and maintaining more than one field or indoor arena to provide varying degrees of difficulty. Some paintball arena businesses have grown large enough to offer franchise opportunities.

Getting Started

What are some skills and experiences that will help you build a successful paintball field?

  • Physical dexterity for demonstrating the use of equipment and leading teams participating in tournaments
  • Knowledge of the rules of paintball and the equipment required, which consists of standardized helmets, vests and regulation pads for each participant
  • Teaching ability to provide proper orientation for new players before they enter the arena
  • First Aid and Safety Training (Contact your local Red Cross for information on classes)
  • Spatial reasoning and architectural design skills for utilizing space in creating interesting and challenging field conditions.

What are the costs involved in opening a paintball field?

Experts estimate that the cost of opening a paintball arena business is approximately $50,000. Depending on the type of arena you want to open, the cost for a business operating license, additional permits, and liability insurance can range from $3,500 to $5,000 dollars, depending on local laws. The design and preparation of field surfaces can cost up to $10, 000. Since the average amount of space required for an outdoor arena is 10,000 feet, monthly rent payments can average approximately $6,000, depending on local real estate market prices.

Each entry-level semi-automatic or electro-mechanical paintball gun and the necessary equipment to use it costs between $70-$100. Professional-level guns can cost as much as $2000. They also require compressed air tanks, rather than CO2, which range from $50 to $200 dollars and are more expensive to test and maintain. Inexpensive paint begins at approximately $30 for a case of 2000 rounds or $10 for a box of 500. Higher grade professional tournament paint can cost as much as $80 for a case of 2000. Masks average $20 apiece, and CO2 tanks average $12 each, with refills costing between $3 and $6 dollars, depending on the size of the tank. You’ll also need some legal advice for creating waivers, disclaimers and brochures.

Growing Your Business

How to promote & market a paintball field

For this competitive business, market research is essential for reaching your desired demographic of potential customers. Unlike other businesses, the success of paintball arena businesses depends on customers having both the leisure time and the disposable income necessary to participate in this planned activity. Focusing your efforts on effectively targeting the right demographic can make all the difference. Leaving brochures with private schools, summer camps, as well as with local veteran’s organizations can be a smart way to attract people with both interest and resources. Visiting organizations and businesses whose members or employees would benefit from positive team-building exercises is a great way to advertise your business and expand your customer base.

How to keep customers coming back

Offering merchandise like t-shirts and hats is a good way to provide your customers with memories of their experience at your arena as well as spread the word about that experience. Loyalty rewards programs are especially effective for this type of business, especially those in which customers receive prizes or discounts as rewards for signing up new customers.

How and when to build a team

Having a team in place before opening your business is important, since customers must be taught the rules in order to become skilled enough players to enter competitions and tournaments. Paintball players make the best paintball arena employees.

Legal Considerations

State & Local Business Licensing Requirements

What are the key legal considerations when getting started?

Certain state permits and licenses may be needed to operate a paintball arena business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits. In addition, certain local licensing or regulatory requirements may apply. For more information:

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

Liability Waivers

Liability Waivers

Paintball arenas should strongly consider requiring customers to sign liability waivers to prevent risk of legal action in the event that a customer is injured. Though waivers should be custom-made, this sports center example waiver provides a helpful example.

To minimize liability and comply with law, participants should be over the age of 18, or have the consent of a parental guardian when signing a liability waiver.

Protective Gear and Safety Regulations

In most states, customers are required to wear protective gear. It’s recommended that the safety gear includes masks to protect customers’ face and eyes and durable gloves to protect the customer's hands.

Additional state and federal safety regulations apply. For example, paintball arenas are required to use paintball guns with a maximum limit of 300 FPS.

Certificate of Occupancy

An paintball business is always run out of a physical location. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a paintball business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for you business’ location to ensure your paintball business will be in compliance and able to obtain a CO.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

The prices charged for entry fees and participation range from $10 to $60 dollars per participant, depending on the quality of the equipment and the complexity of the field or arena. Some owners sell season passes or offer memberships at reduced rates to encourage regular attendance.

What are the ongoing expenses for a paintball field?

  • Space rental fees
  • Paint, CO2 tanks, and refills
  • Safety equipment replacement costs for required masks, vests, and helmets
  • Equipment cleaning and maintenance
  • Employee salaries
  • Electricity for lighting and temperature control

How much profit can a paintball field make?

With a good business plan, paintball business owners earn an average of between $20,000 and $30,000 per year. That amount increases in direct proportion to the amount of community participation in your business and the number of arenas you operate.

How can you make your business more profitable?

One of the ways you can make your business more profitable is by saving money by offering your experienced customers play in exchange for employee services, such as providing orientations for new players. Other money-saving strategies include purchasing, rather than renting, CO2 tanks, refilling your own paintball tanks onsite. Some owners limit venue hours to nights and weekends to reduce operating costs.

Renting out paintball equipment to those who want to play, but aren’t able to schedule a full session at your facility generates additional income. So does selling memorabilia such as hats and t-shirts. Training and sponsoring teams that qualify for national championships can generate enough community enthusiasm to bring in new customers as well as extra income from entry fees. Varying reservation rates to reflect peak and off-peak periods and differences in playing venues can also make a positive economic impact on your business.

Next Steps

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