Business Overview

Many potters dream of turning their talents into a full-time business venture; of ditching the suit and corporate world to spend their days in the studio creating pieces that will bring joy to others for years to come. Such a business leaves the soul fulfilled and offers the opportunity to interact with other artists within the community.

Who is this business right for?

Being able to craft a quality clay piece is only half the challenge. You must also possess the creativity and drive to continuously seek out new avenues for displaying and selling your work. An artist who has a knack for self promotion and networking amongst other artists and clients is an ideal match.

What happens during a typical day at a pottery business?

Running a successful pottery business is more than a full-time job. Your days will be spent in the studio forming, glazing and firing your creations and making molds. You’ll also spend a great deal of time putting your creative ideas down on paper and preparing for future projects.

There’s still the question of how you will sell your work. For many artists, this proves to be the greater challenge. Pottery business owners dedicate hours to networking in the community and seeking out new avenues to have their pottery displayed and sold. Their weekends are often spent traveling and setting up exhibits at art festivals. Those who decide to sell their work on a website spend a portion of their day managing orders, taking pictures of new items, and adding new pottery pieces to the site.

What is the target market?

Many consumers settle for cheaper pottery items that are mass produced. Those who purchase handmade pieces appreciate the time and skill that goes into each creation and are willing to pay a little extra for their one-of-a-kind piece. These are the individuals you’ll target when determining where to display your work and which festivals/shows you should attend.

How does a pottery business make money?

Pottery business owners earn their living off each piece they sell. Many choose to sell primarily to individual customers, while others have found success selling wholesale. Whichever route you take, pay close attention to your pricing model. Prices should include cost of materials, as well as an hourly wage to ensure maximized profit.

What is the growth potential for a pottery business?

Through hard work and dedication, pottery business owners have the potential to become very successful. Due to the nature of their work, many choose to keep their business small and local, working alone or with one assistant. There are a number of world-renowned ceramic artists, however, whose pieces are sold and showcased in museums and galleries all over the world.