Business Overview

A professional meditation business provides a location for clients to practice different forms of meditation in order to become more relaxed and focused. Different clients seek out meditation centers for different purposes. Some clients merely want to achieve a better sense of relaxation and peace. Other clients see meditation as a path towards performing better in their careers and relationships.

Who is this business right for?

Obviously, this business is best suited for someone who has a long history of practicing meditation. If you have your own experiences as part of group meditation, it can be easier to transition those experiences as a student into being a kind of teacher for your clients. Finally, a background in business can help you both establish your business more quickly and make running its day-to-day operations even more smoothly for you.

What happens during a typical day at a professional meditation business?

Your primary daily activities will involve conducting meditation exercises with groups of clients. In-between sessions, you will likely be communicating with current and prospective clients as well as ensuring that your studio has the proper ambiance. You must also ensure that your business is aggressively advertising itself towards key demographics. It is worth noting that a successful meditation business will keep later hours in order to attend to clients who can only visit you after their work shifts have ended.

What is the target market?

Ironically, some of your best clients will be businessmen. While this does not seem like the stereotypical clientele for meditation, recent years have seen an increase in successful businessmen (including the late Steve Jobs) embracing meditation as a way to enhance creativity and productivity. Thus, business clients will be focused on their own particular goals, making them much more likely to become frequent visitors.

How does a professional meditation business make money?

The most basic way that a meditation business makes money is to charge clients a fixed fee for sessions, with sessions typically lasting between thirty minutes and one hour. Your own studio may experiment with models such as charging higher monthly fees for unlimited sessions or charging higher fees for individual lessons.

What is the growth potential for a professional meditation business?

The growth potential for a meditation business is quite solid. The Bureau of Labor and Statistics considers this a form of “recreational therapy,” and that field is projected to grow 12 percent in-between 2014 and 2024.