Business Overview

Resale businesses contribute to environmental sustainability by recycling clothing, furniture, and other household items. Many resale businesses operate online, while others maintain physical stores within local communities. Some accept donations only on-site, while others provide pickup services. Resale business owners and employees create attractive displays that change frequently according to available goods and the popularity of particular brands or items. Typically, resale business owners maintain mutually beneficial relationships with charitable community organizations as well as their regular customers.

Who is this business right for?

This is a great business for those who enjoy interacting with people while treasure-hunting for bargains at flea markets or estate sales. Those who have a talent for finding bargains and negotiating prices can transform that talent into a successful resale business. It’s also a good choice for recycling enthusiasts who want to save usable items from landfills and help conserve natural resources. Community-oriented people who want to help provide necessities for low-income residents at reduced prices are also good candidates for this business.

What happens during a typical day at a resale business?

  • Accepting donations and purchasing merchandise from various sources such as wholesalers, local charities, estate sales, and yard sales
  • Separating, cleaning, repairing, pricing and displaying donated and purchased items
  • Market research and targeted advertising
  • Attending community events, advertising and creating sales promotions
  • Interacting with donors, vendors and customers
  • Training, scheduling and managing employees

What is the target market?

Preferred clients are those who purchase items for their own use, rather than for resale purposes.

How does a resale business make money?

A resale business makes money by selling used merchandise at a profit. Competitive pricing that factors in the cost of merchandise and operating expenses is crucial to the success of any retail business.

What is the growth potential for a resale business?

Resale businesses can become so successful that they are able to offer franchise opportunities for others. Play It Again Sports is a good example.