Business Overview

If you grew up in the 80’s, roller skating rinks were an integral part of your childhood. You looked forward to the weekend, anticipating that feeling of excitement you felt from lacing up those skates. Over the last few years, skating rinks have recaptured the hearts of adults and children, offering a safe and entertaining environment for everyone.

Who is this business right for?

To build a successful skating rink business, it’s important that you not only enjoy skating, but are knowledgeable in every facet of the business. This is a very social profession, so someone who genuinely enjoys being around people, particularly school-age children. Your consumers come to escape the concerns of everyday life, so your job is to be in party mode, while still ensuring the safety of every skater.

What happens during a typical day at a roller skating rink?

A great deal of your clientele will be children, which narrows the amount of time the rink is open and filled with people. If you market appropriately, however, there are a number of ways to regulate this downtime and ensure a profitable business.

Your duties will vary, depending upon what’s on the day’s agenda. A typical day will look something like this:

  • Cleaning the skating rink, both inside and out, to ensure a safe and orderly environment for your customers
  • Checking all equipment and skates to ensure they’re working properly and that nothing is in need of repair
  • Answering phone calls and emails for prospective clients
  • Meeting with customers who are interested in holding events at the arena
  • Building relationships with members of the community who could play a roll in bringing steady business to the rink
  • Marketing the business and re-strategizing when necessary
  • Planning events that will attract new business
  • Meeting with employees to ensure they understand your mission and goals, and that they’re educated on skating rink safety standards

Additionally, there will be administrative duties to attend to, such as ordering supplies and paying bills. Once the business is running at a steady pace, you’ll want to hire a trusted manager in order to delegate your responsibilities.

What is the target market?

Customers for this type of business will be anyone looking for a fun and safe place to gather with friends and family. You’ll get a spectrum of customers; from those who’ve never put on a pair of skates all the way to enthusiasts who enjoy skating every chance they get. Roller skating rinks are also popular amongst teenagers who are looking for a more entertaining option than being dropped off at the mall for a few hours with friends.

How does a roller skating rink make money?

Your business generates revenue by charging an admission price to the skating rink, as well as renting out skates to your customers. Most arenas also offer party packages and sell food and drinks, which helps attract customers and increases the business’ profitability.

What is the growth potential for a roller skating rink?

This industry offers great potential for growth. Since opening multiple locations within the same town will force you to compete with yourself, this strategy is only advisable if you live in a large town where you’re able to spread out your locations. However, if you’re able to invest in enough space, offering additional activities will attract a more diverse crowd and ensure your business meets short and long-term goals. While there’s much interest in the skating rink business, there are few franchising options available. Once you’ve established a name for yourself and fully understand the intricacies of running a successful rink, offering franchising opportunities could significantly expand your enterprise.