Business Overview

Successful summer camp business owners respond to the needs of their customers and communities by developing curriculum and activities that focus on their specific interests, goals and objectives. Traditional summer camps offer outdoor activities such as hiking, building campfires, and canoeing. Sleep-away camps offer food and lodging as well as trained supervision during physical and educational activities. Day camps do not include lodging and offer more specialized learning activities such as computer science, performing arts and music. Today, there are summer camp programs available for nearly every imaginable purpose, interest and need.

Who is this business right for?

This business is a good choice for people who love teaching, but prefer a beautiful natural setting to a formal classroom. High-energy individuals thrive on the combination of physical and mental activity this type of business provides. Creative people welcome the challenge of providing fun, interesting, and engaging songs, games, and educational activities for campers. Those who enjoy working with and enriching the lives of children and families experience a high level of job satisfaction within this industry.

What happens during a typical day at a summer camp?

Day-to-day activities of a summer camp business include:

  • Communicating with past customers about their experiences and potential future customers about how summer camp programs can meet their needs
  • Providing training, leadership and guidance for staff members
  • Ensuring that the grounds and premises are safe and properly maintained
  • Developing educational curriculum and promotional materials
  • Participating in physical and educational activities with staff and clients

What is the target market?

Preferred customers of summer camp businesses are people who recognize the value of enriching life experiences. In the past, the most common type of clients were parents who wanted to provide their children with structured and well-supervised physical, educational and social activities during the summer months. Today, summer camps are becoming increasingly popular with adults as well.

How does a summer camp make money?

A summer camp business charges a fee for services that include providing trained supervision, educational instruction, and emotional support. The pricing structure is designed to cover operating costs as well as generate a profit. Often summer camps charge a fixed cost per camp session - which is typically between 2 weeks and 2 months.

What is the growth potential for a summer camp?

Many summer camp businesses are third and fourth generation family businesses. However, the industry has expanded to the extent that franchise opportunities are now available.