How to Start a Walking Tour Business

Tourists are constantly in search of hidden gems in and insider knowledge about their destination, which is what walking tour businesses provide. These businesses take tourists on guided explorations of an area, during which time tourists see both famous locations and lesser-known attractions while getting lots of local knowledge.

Most walking tours explore the area through a particular interest, and there are tours for all kinds of interests. For example, in New York City there are walking tour businesses that offer guided explorations of the city’s haunted locations, architecture and street art.

Learn how to start your own Walking Tour Business and whether it is the right fit for you.

Start a walking tour business by following these 9 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your walking tour business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

STEP 1: Plan your Business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a walking tour business?

The startup costs for a walking tour business are minimal. The main upfront expense is the cost of marketing materials, which include a website, social media groups, posters, business cards, brochures and other collateral.

In addition to marketing materials, business owners will want proper footwear and clothing for different weather conditions. Business owners will be walking a lot, and they’ll be walking in all but the worst weather.

In total, Entrepreneur places the initial expenses for a tour business at below $2,000 if the business is operated from home.

What are the ongoing expenses for a walking tour business?

The ongoing expenses for a walking tour business are minimal. The main cost is marketing the business.

Who is the target market?

The target market for a walking tour business is tourists who want a local experience of the place they’re visiting. These tend to be affluent people who have a particular interest (e.g. history, haunted buildings, art, etc.).

How does a walking tour business make money?

Walking tour businesses make money from ticket sales and gratuities. Traditionally, ticket sales accounted for most business revenue and gratuities went directly to guides.

As more people start their own tour businesses, a few are experimenting with a “free” model. Instead of charging for tickets, these business owners offer tours for free and then request gratuities at the end of each tour. Visitors end up paying what they can afford and what they believe a tour is worth.

How much can you charge customers?

Businesses that charge up front for walking tours frequently charge less than $35, and many charge less than $20. For example, Boston By Foot charges $10 to $20, and the Monrovia Historic Preservation Group charges $5. In a few areas, tours might fetch $35 to $50. A few tours are more, but these usually include exclusive experiences, accommodations, meals or other added features.

How much profit can a walking tour business make?

Successful walking tour businesses can bring in a significant revenue. As an example, assume a business offers two tours every day except Monday. If these tours average just eight visitors and charge only $10, the business would bring in $960 weekly. With low operating costs, this is almost all profit.

How can you make your business more profitable?

A walking tour business owner can increase revenue by writing their own book. They already have the knowledge needed to write a book, and every tour group is a captive audience. Books can be sold and signed at the end of each tour to supplement ticket sales and gratuity.

What will you name your business?

Choosing the right name is very important. If you don’t have a name in mind already, read our detailed guide on how to name a business or get some help brainstorming a name with our Walking Tour Business Name Generator.

Then, when registering a business name we recommend checking if the business name is available in your state, federally by doing a trademark search, searching the web, and making sure the name you choose is available as a web domain to secure it early so no one else can take it.

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After registering a domain name, consider setting up a professional email account ( Google's G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more. Try it for free

STEP 2: Form a legal entity

Establishing a legal business entity such as an LLC prevents you from being personally liable if your walking tour business is sued. There are many business structures to choose from including: Corporations, LLC's, and DBA's.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

Check out the Top Business Formation Services from our friends at StartupSavant.

You should also consider using a registered agent service to help protect your privacy and stay compliant.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

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You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.
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Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a walking tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For information about local licenses and permits:

STEP 7: Get Business Insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Learn more about General Liability Insurance.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Recommended: Learn what business insurance for your Walking Tour Business will cost.

Business Insurance for
Walking Tour Business

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

How to promote & market a walking tour business

A walking tour business’ marketing efforts should be concentrated where tourists are looking for things to do. Some ways and places to market this type of business include:

  • placing brochures in airports, hotels and anywhere else they’re displayed
  • connecting with travel agents who can mention the tours to clients
  • getting the business’ website listed on “things to do” pages and posts
  • listing the business on travel-oriented websites (e.g. TripAdvisor)

In addition to these ideas, offering complimentary tours to concierges, taxi drivers, servers and hotel front desk staff can also be effective. Free tours give business owners an opportunity to practice, and these people are more likely to mention a tour after they’ve personally been on it.

How to keep customers coming back

A walking tour business can set itself apart from others by providing specialized tours that focus on specific interests. Business owners should survey the existing tour companies in their area before deciding what subject they’ll specialize in.

STEP 9: Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Start A Walking Tour Business In Your State

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Is this Business Right For You?

Anyone who’s people-oriented and is passionate about where they live may enjoy running a walking tour business. Most of the work involves sharing information about an area with visitors.

This is a business that can be done full- or part-time. Business owners who have another job can offer tours when they’re off from their other work.

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Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

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What happens during a typical day at a walking tour business?

A typical day at a walking tour business may involve giving walking tours and/or marketing the business. Successful businesses might have several tours scheduled in a single day, and business owners may be walking to other area businesses in order to market their tours. In total, business owners can end up walking many miles every day.

What are some skills and experiences that will help you build a successful walking tour business?

Walking tour business owners must be intimately familiar with the area where they give tours. The best guides have been long-time residents of the area, and they’ve read extensively on the region. Guides may also want to visit local museums and interests groups that are related to the subjects they give tours on. In some places, a community college may also offer a relevant class that guides can take.

What is the growth potential for a walking tour business?

Many walking tour businesses remain small operations because giving tours requires highly specialized knowledge of a specific area. Some businesses have managed to grow beyond a single region, though, by marketing tours that various local guides give. Country Walkers and Sandemans are two larger companies that have followed the contracting model. Washington Walks is a smaller business in Washington, DC.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a walking tour business?

Even when just starting, walking tour business owners should schedule up to three different tours per day if their schedule permits. Offering a variety of tours will attract more tourists than any one tour will. Having tours at different times of the day will increase the chances that a tour fits into visitors’ schedules.

All three tours likely won’t be filled at first, but unbooked tours don’t have to be wasted. Business owners can spend that time promoting their business.

How and when to build a team

This type of business can be run without employees, as a one-person operation. If demand for tours grows, business owners can bring on other guides as revenue allows.

Next Steps

Get more ideas with our Business Ideas Generator.

Check out our How to Start a Business page.

Sign up at the Business Center to access useful tools for your business.

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