Start a walking tour business by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your walking tour business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a walking tour business?
The startup costs for a walking tour business are minimal. The main upfront expense is the cost of marketing materials, which include a website, social media groups, posters, business cards, brochures and other collateral.
In addition to marketing materials, business owners will want proper footwear and clothing for different weather conditions. Business owners will be walking a lot, and they’ll be walking in all but the worst weather.
In total, Entrepreneur places the initial expenses for a tour business at below $2,000 if the business is operated from home.
What are the ongoing expenses for a walking tour business?
The ongoing expenses for a walking tour business are minimal. The main cost is marketing the business.
Who is the target market?
The target market for a walking tour business is tourists who want a local experience of the place they’re visiting. These tend to be affluent people who have a particular interest (e.g. history, haunted buildings, art, etc.).
How does a walking tour business make money?
Walking tour businesses make money from ticket sales and gratuities. Traditionally, ticket sales accounted for most business revenue and gratuities went directly to guides.
As more people start their own tour businesses, a few are experimenting with a “free” model. Instead of charging for tickets, these business owners offer tours for free and then request gratuities at the end of each tour. Visitors end up paying what they can afford and what they believe a tour is worth.
How much can you charge customers?
Businesses that charge up front for walking tours frequently charge less than $35, and many charge less than $20. For example, Boston By Foot charges $10 to $20, and the Monrovia Historic Preservation Group charges $5. In a few areas, tours might fetch $35 to $50. A few tours are more, but these usually include exclusive experiences, accommodations, meals or other added features.
How much profit can a walking tour business make?
Successful walking tour businesses can bring in a significant revenue. As an example, assume a business offers two tours every day except Monday. If these tours average just eight visitors and charge only $10, the business would bring in $960 weekly. With low operating costs, this is almost all profit.
How can you make your business more profitable?
A walking tour business owner can increase revenue by writing their own book. They already have the knowledge needed to write a book, and every tour group is a captive audience. Books can be sold and signed at the end of each tour to supplement ticket sales and gratuity.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Walking Tour Business Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your walking tour business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a walking tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market a walking tour business
A walking tour business’ marketing efforts should be concentrated where tourists are looking for things to do. Some ways and places to market this type of business include:
- placing brochures in airports, hotels and anywhere else they’re displayed
- connecting with travel agents who can mention the tours to clients
- getting the business’ website listed on “things to do” pages and posts
- listing the business on travel-oriented websites (e.g. TripAdvisor)
In addition to these ideas, offering complimentary tours to concierges, taxi drivers, servers and hotel front desk staff can also be effective. Free tours give business owners an opportunity to practice, and these people are more likely to mention a tour after they’ve personally been on it.
How to keep customers coming back
A walking tour business can set itself apart from others by providing specialized tours that focus on specific interests. Business owners should survey the existing tour companies in their area before deciding what subject they’ll specialize in.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Start A Walking Tour Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
Anyone who’s people-oriented and is passionate about where they live may enjoy running a walking tour business. Most of the work involves sharing information about an area with visitors.
This is a business that can be done full- or part-time. Business owners who have another job can offer tours when they’re off from their other work.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a walking tour business?
A typical day at a walking tour business may involve giving walking tours and/or marketing the business. Successful businesses might have several tours scheduled in a single day, and business owners may be walking to other area businesses in order to market their tours. In total, business owners can end up walking many miles every day.
What are some skills and experiences that will help you build a successful walking tour business?
Walking tour business owners must be intimately familiar with the area where they give tours. The best guides have been long-time residents of the area, and they’ve read extensively on the region. Guides may also want to visit local museums and interests groups that are related to the subjects they give tours on. In some places, a community college may also offer a relevant class that guides can take.
What is the growth potential for a walking tour business?
Many walking tour businesses remain small operations because giving tours requires highly specialized knowledge of a specific area. Some businesses have managed to grow beyond a single region, though, by marketing tours that various local guides give. Country Walkers and Sandemans are two larger companies that have followed the contracting model. Washington Walks is a smaller business in Washington, DC.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a walking tour business?
Even when just starting, walking tour business owners should schedule up to three different tours per day if their schedule permits. Offering a variety of tours will attract more tourists than any one tour will. Having tours at different times of the day will increase the chances that a tour fits into visitors’ schedules.
All three tours likely won’t be filled at first, but unbooked tours don’t have to be wasted. Business owners can spend that time promoting their business.
How and when to build a team
This type of business can be run without employees, as a one-person operation. If demand for tours grows, business owners can bring on other guides as revenue allows.