How to Start a Web Design Business

As a web design business owner, your company’s primary responsibility is to ensure the client’s website is visually pleasing. Depending upon the customer’s needs, the designer will either use a site template or create the design and develop the site.

You may also be interested in additional online business ideas.

Learn how to start your own Web Design Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a web design business by following these 10 steps:

  1. Plan your Web Design Business
  2. Form your Web Design Business into a Legal Entity
  3. Register your Web Design Business for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Web Design Business
  6. Get the Necessary Permits & Licenses for your Web Design Business
  7. Get Web Design Business Insurance
  8. Define your Web Design Business Brand
  9. Create your Web Design Business Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your web design business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Web Design Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your web design business?

Business Name Generator

What are the costs involved in opening a web design business?

Many web design entrepreneurs choose to start out operating from a home office. Without the startup and operating costs associated with renting or purchasing office space, you’ll save a significant amount of money. With this portion of your budget freed up, you can re-invest in your business through education, web design tools, and marketing.

Below is a list of basics you’ll need to get started:

  • Computer/laptop
  • Monitors
  • Software
  • Marketing materials - website, brochures, and business cards
  • Attorney and/or CPA to help ensure you have a solid business plan and that it’s carried out smoothly
  • Insurance

What are the ongoing expenses for a web design business?

As a web design business owner, your overhead expenses will be fairly minimal. Below are a few items you’ll want to budget for in your monthly expenses:

  • Rent/mortgage on office space
  • Insurance
  • Travel and fees associated with continuing education and conferences
  • Software
  • Computer maintenance and repair
  • Marketing
  • Payroll expenses - you could combat this expense by keeping your core team small and hiring independent contractors to help out with larger jobs.

Who is the target market?

You’ll most likely have numerous clients whom you never hear from again, once their website is built. While there is nothing wrong here, it does cause a bit of instability and requires constant marketing to maintain a profitable workload. Therefore, your most valuable clients will be the ones that realize the benefit of having a website that is continuously maintained and upgraded. With each customer retained, work diligently to build a strong and trusted relationship. With this foundation built, they’ll consider you an extension of their workforce, looking to you for guidance for many years to come.

How does a web design business make money?

Your web design business will generate revenue through each website designed and/or service provided. Most designers require new clients to pay a retainer, with the balance due once services are complete.

How much can you charge customers?

Your fees depend upon the specifics of the project and your client’s individual needs. Projects can range anywhere from $3,500 to over $40,000.

How much profit can a web design business make?

The average profit of a freelance web designer is almost $75,000 annually. Imagine the possibilities if you had a team of talent and were able to offer a diverse set of services.

How can you make your business more profitable?

The following are a few strategies other web design business owners have implemented to ensure a more profitable business:

  • Web designers are responsible for the visual layout of a page or site, whereas web developers are more responsible for the coding and building of a site. By offering both services to potential clients, you make yourself a more desirable candidate for a project.
  • In addition to web design and development, offer additional services such as: graphic design, content writing, content marketing, inbound marketing, and web hosting.
  • Consider joining affiliate programs for tools you use to complete projects. This is a great way to earn extra money for referrals.
  • Design ecards.
  • Design and sell templates.
  • Offer holiday specials such as redesign services. For example, Google changes their logo every day. You could design unique holiday logos and landing pages for existing clients. This is a great way to increase your profits and remind clients of all you have to offer.
  • Host webinars and create tutorials - the number of topics to choose from is endless.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your web design business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a web design business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Services Contract

Web design businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership (who will ultimately own the site’s design). Here is an example of one such services agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your web design business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Web Design Business needs and how much it will cost you by reading our guide Business Insurance for Web Design Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a web design business

The marketing strategy for a web design company is about networking, branding, and offering examples of how your enterprise’s talent surpasses the competition.

If you start out as a one-man, freelance operation, consider promoting yourself on freelance websites such as Upwork, Fiverr, and the Shopify Experts Portal.

As you start to build a brand for your business, consider implementing these marketing strategies:

  • Have a booth set up at an industry trade show.
  • Offer to speak at industry events.
  • Network with others in the industry every opportunity you get. Consider hosting a workshop for local entrepreneurs.
  • Cold-call local businesses, preferably in-person.
  • Take a look at existing websites and re-do one for free. Contact the owner of the business and send him/her the design. Explain why you made the changes you made and how you believe this could help them better serve their customers and attract new business.
  • Have a strong online presence and content marketing strategy.
  • Maintain a professional portfolio that represents your organization’s mission and highlights each individual’s strengths.
  • Publish case studies, highlighting client’s successes.

How to keep customers coming back

Once you’ve gotten a prospective customer in the door, it’s important that your team offer the very best in service. For a long-standing relationship, this means getting to know your customers’ likes and dislikes, as well as their business’ short and long-term goals. Trust is critical in retaining a strong customer base. Be present and work to establish a strong reputation as a thought leader within the community.

While it might seem obvious, we would be remiss not to mention the importance of a visually pleasing and user-friendly company website. If making a strong first impression was ever important, this is the moment!

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

In our current business environment, websites are a major component to an enterprise’s success. As a web design business owner, it’s critical to possess determination, meticulousness, and creativity. If you’re a technological innovator, who’s ready to begin building towards success, web design is a tremendous industry.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a web design business?

As a web designer, your day will be split between interacting with colleagues and clients and crafting quality sites for your customers. While the specifics of each day vary, most days you will:

  • Read and answer emails
  • Host meetings with prospective clients to discuss their needs
  • Meet with current clients to provide updates on projects, collaborate, and get a feel for their feelings on pitched ideas
  • Manage your own projects, as well as oversee your team’s projects
  • Map out websites
  • Source images
  • Put out fires within the company (e.g. identify and fix issues when a site goes down)

As with every business, there will also be administrative duties to attend to. While your business grows, you’ll probably want to take a more active role in these tasks. However, as you start to realize success, entrusting a responsible team member with these duties can be both cost-effective and managerially responsible. With your schedule freed up, you’re allowed more time to focus on building your business.

What are some skills and experiences that will help you build a successful web design business?

While it’s possible to build a web design business without being a web designer, it would prove beneficial to have experience in the field. It’s recommended that you start out working for an organization that’s established. This will offer you key insight into the inner workings of the industry. It would also prove beneficial to join associations such as AIGA and International Web Association. Membership benefits include educational and certification opportunities, as well as networking and collaboration with some of the best in the industry.

Additionally, a successful web design business owner must be creative, hard-working, and have the ability to work swiftly, without sacrificing quality of work. You’ll need to possess great communication and listening skills, as much of your design successes will be drawn from information that is subtly expressed to you by the client. If you plan on offering a wide variety of services to your clients, you’ll want to hire an experienced and talented team, making strong prowess as a delegator paramount.

What is the growth potential for a web design business?

No matter how much business strategy evolves in the future, a well-designed website will always be critical to an organization’s success. This is great for your business, as it adds a certain level of stability that most industries never achieve. The growth and success of your company is contingent on your vision and the talent your team possesses. With the right support, the opportunity is there to build an organization that serves customers on a global scale.

Not sure if a web design business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a web design business?

The following are some insider tips from entrepreneurs who have found success in this ever-growing industry:

  • Start out working for an agency to grow industry experience and gain an understanding of what makes clients tick and what their expectations are for various projects.
  • Know the strengths and weaknesses of each member of your team and play on those strengths.
  • Always remember - it’s ok to refuse work. Listen to your gut feeling when considering taking on new projects.
  • Take time each day to work on projects that are personal and that you’re passionate about.
  • Know your worth. Clients are always going to try to get more work for less money. Don’t settle.
  • Keep in mind that you can’t, and shouldn’t, try to do everything yourself. Surround yourself with talented and hard-working individuals who you can trust with important projects.
  • Maintain a healthy work-life balance. There will always be one more detail to check on or email to answer. Take care of you so that you’re always able to provide the very best service.
  • Maintain bookkeeping and billing information to ensure nothing slips through the cracks.

How and when to build a team

As previously mentioned, a large majority of web design company owners start out as freelancers. This affords the opportunity to enjoy lower overhead costs and establish a solid foundation for your business’ long-term success.

Hopefully, at some point the number of projects coming in will exceed what you can handle. When it’s time to build a team, it can be done in a couple of ways. First, you could bring team members on as freelancers. Since they’ll be contracted, rather than employees, you’ll eliminate the extra expenses of payroll taxes, Worker’s Comp, and benefits. Your other option is to build a team of employees. While you’ll face increased costs, the tradeoff is that you’ll have a team of loyal employees, dedicated to building a successful business. Whichever method you decide to deploy, just make sure each individual has the talent to truly make a difference for the team. A diverse team will equal greater success in the long run.

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