Business Overview

Anyone who’s ever watched Willy Wonka & the Chocolate Factory has probably daydreamed about owning their own candy store. What a wonderful way to spend your day - bringing smiles to people’s faces as they pick out their favorite treats. There are no rules regarding the selection of products you can sell or how your business is designed. It’s all up to your imagination. And with the candy manufacturing industry generating $20 billion annually, many entrepreneurs have found “sweet” success.

Who is this business right for?

Individuals who are passionate about becoming confectioners or chocolatiers and enjoy sharing their decadent creations with others would be an ideal fit for this business venture. With so many specialty candy options available, long-term success is reliant on your ability to determine what sweet treats are valued most in your community and creating a business plan around those desires.

What happens during a typical day at a candy store?

As owner of a candy store, most days you’ll be involved in the following activities:

  • Maintaining inventory supply and placing orders
  • Building positive relationships with vendor representatives, your staff, neighboring businesses, and customers
  • Cooking and packaging candy/chocolates
  • Restocking shelves
  • Managing the staff
  • Building a marketing strategy
  • Maintaining accurate accounting records
  • Researching new industry opportunities and trends

Your exact duties will vary, depending upon how your business is structured. Will you make the candy in-house or purchase from suppliers? Will the candy be available in bulk or prepackaged in smaller containers? Do you plan to specialize in one area, or will your customers have access to a variety of different treats?

Once you’ve built a team you can count on, your employees will care for many of the day-to-day activities. Your focus can then shift towards managing your workforce and promoting and expanding your candy store.

What is the target market?

There are few people who don’t enjoy a sweet treat on occasion. Even if your vision is for a specialty candy store, try to offer a variety of options that will appeal to each demographic.

How does a candy store make money?

Candy store customers visit the store and select items for purchase. The store takes a profit off each sale. Some candy stores partner with other small, local businesses who wish to maintain an inventory of the candy shop’s treats. This is a mutually beneficial relationship and is an effective way to network with other entrepreneurs in the community.

What is the growth potential for a candy store?

The larger candy manufacturers have an advantage over smaller businesses, making the industry quite competitive. Successful candy store owners suggest a well thought-out business plan before entering the business. Thorough research, regarding the need for your product in an area, your target marketing audience, and future growth plans will help drive your business’ success. Start small and take the time to understand your clients' most burning desires. By catering to these needs, your business has the potential to grow into a booming business. Stores such as Peterbrooke Chocolatiers have realized great success through their knowledge of the industry and, as a result, are offering franchise opportunities across the U.S.