Start a delivery service by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple step guide to starting your delivery service. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
STEP 1: Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the initial costs?
- Who is your target market?
- How long it will take you to break even?
- What will you name your business?
Luckily we have done a lot of this research for you. Skip on ahead to the Business Overview for more detailed answers to all your questions.
Choosing the right name is very important. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.
After registering a domain name, consider setting up a professional email account (@yourcompany.com). Google's G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more. Try it for free
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC prevents you from being personally liable if your delivery service is sued. Consider using a registered agent service to help protect your privacy and stay compliant.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
STEP 4: Open a business bank account
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
STEP 7: Get Business Insurance
Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
STEP 8: Define your brand.
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
STEP 9: Establish your Web Presence
A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Select your state below for an in-depth guide on completing each of these steps in your home state.
While there are national delivery services, such as USPS, FedEx and UPS, people often need packages delivered to nearby locations in a shorter timeframe than these services are able to provide. A delivery service provides fast, often same-day delivery, within a particular area. A service may specialize in a specific type of delivery, such as delivering food, or it might deliver all kinds of packages.
Who is this business right for?
A delivery service business may be a good choice for someone who is physically fit and has reliable transportation. Physical fitness is necessary because couriers sometimes have to deliver heavy or oversized packages. A larger vehicle, such as a van or SUV, is less fuel-efficient, but it ensures that a courier service can accept all kinds products.
Because deliveries may be scheduled for almost any time of day, it’s difficult to start this business while working a full-time job.
What happens during a typical day at a delivery service?
A delivery service business owner spends much of their day taking delivery orders, picking up packages and dropping them off. As a business grows, more drivers may be hired. Once there are multiple drivers, a business owner may transition to overseeing the fleet of couriers. This may involve accepting orders, passing them onto drivers and ensuring deliveries are made in the most efficient manner possible.
What is the target market?
A delivery service business’ ideal customer is a business that needs to make lots of quick, local deliveries. Partnering with local flower shops, cake shops and pizza places can provide steady business.
How does a delivery service make money?
A delivery service makes money by charging customers for deliveries made.
What is the growth potential for a delivery service?
A delivery service may be a local operation that has just a few drivers, or it might be a national company. GrubHub and Zipments are two examples of larger delivery services.
What are some skills and experiences that will help you build a successful delivery service?
In large metropolitan areas, such as New York City, some delivery services may deliver packages via bicycle. Most delivery services, however, rely on cars to take packages from their pickup location to their drop-off point. Therefore, most delivery service business owners need to have a driver’s license. Interested business owners who don’t have a driver’s license should contact their state’s department of motor vehicles to learn about the permitting and licensure process.
Customer service skills are also important in the delivery industry, as customers regularly change their orders. They may have more packages to deliver than they originally mentioned, need a package taken to a different address or want a package delivered sooner than initially agreed upon. Being able to gracefully respond to requests will help ensure customers are satisfied with the service provided.
What are the costs involved in opening a delivery service?
A delivery business’ largest startup cost is the acquisition of a suitable vehicle. A vehicle doesn’t need to be fancy, but it must be reliable. Such a vehicle usually costs several thousand dollars, at least.
The second-largest startup cost is often insurance. Delivery businesses might need commercial auto insurance, and they may want insurance for the packages being delivered. Without the proper insurance coverage, the business may be responsible for reimbursing any customers whose packages are damaged en route.
The other startup costs are minimal, often totaling only a few hundred dollars. These include any fuel, equipment costs (e.g. for a hand truck and ratcheting straps), licensure fees and marketing expenses. A cell phone is also needed to make calls, and most business owners rely on a computer as well.
Business owners who want to keep their upfront costs as small as possible can use a personal vehicle until the business’ profits support purchasing a different one. They also can use free marketing strategies, such as door-to-door marketing and social media marketing. Fuel can’t be avoided, but only a little is needed to get a business started. Revenue from the first delivery can be used to purchase more fuel for subsequent deliveries, which will generate more revenue.
Where can I find a business mentor?
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
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Growing Your Business
How to promote & market a delivery service
Two of the most effective ways of marketing a delivery service business include putting signs on the vehicle used for deliveries and going to highly desirable locations for potential customers (such as florists and pizzerias) and requesting to advertise at, and even partner with, these businesses. Many other free and inexpensive advertising methods, like creating a website, posting on social media and putting up flyers, can also be useful.
Recommended: Get started with local advertising for your business with a $300 credit from Yelp.
How to keep customers coming back
A delivery service can attract customers by promising fast delivery times. After all, this is one of the main reasons why people use local courier services rather than national companies.
Moreover, creating an incentive for customers to refer friends and family, like offering a reduced or free delivery, will ensure you build a larger customer base.
How and when to build a team
While a small delivery service business might be able to be run by one person, having multiple drivers lets a courier service deliver more packages and extend its delivery hours. Some companies directly employ couriers, but most hire them as independent contractors (the same way Uber hires drivers). Deliverers sign up to drive for a company, and they’re given a percentage of the delivery charge on all deliveries they make.
The independent contractor model is easier to scale, and it ensures businesses only have to pay deliverers if they make deliveries.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a delivery service. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Maintain Personal Asset Protection
Don’t think that just forming an LLC, or any other type of business, will save your personal assets in case of a lawsuit or other matter by itself.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your LLC is sued. In business law, this is referred to as piercing your corporate veil.
Two of the simplest steps that will protect your business, and yourself, are to:
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
Businesses are required to register vehicles which will travel across state lines for commercial purposes. Check here for a list of state requirements.
How much can you charge customers?
A few different factors go into how much delivery service businesses charge. A typical delivery charges may include a mileage charge of $0.50 to $2.50 per mile, with longer deliveries tending toward the higher end of the range, and a fuel surcharge of 15 percent. Deliveries that take longer than normal may be charged on an hourly rate rather than a distance-based rate.
There may be additional fees assessed for waiting, rush orders, after-hours deliveries, and heavy or oversized packages.
What are the ongoing expenses for a delivery service?
The main ongoing expenses for a delivery service business include vehicles’ maintenance and depreciation, fuel costs and insurance premiums. All of these should be considered when determining what to charge.
How much profit can a delivery service make?
A national survey of couriers found that the average deliverer makes $34 per hour. According to the survey, most work part-time by choice. Working 40 hours a week at this rate would provide a weekly paycheck of $1,360.
How can you make your business more profitable?
A delivery service business can generate more revenue by investing in more fuel-efficient vehicles. Although this won’t increase revenue, it will greatly reduce operating expenses because fuel is one of the biggest ongoing expenses. The net result will be an increase in profitability.