Best Website Builder for Real Estate Brokerages: Our Recommendation
Our #1 recommended website builder for real estate brokerages is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Real Estate Brokerage Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a real estate brokerage website, the primary objectives of your site will be to:
- Showcase the homes that are currently for sale
- Set up appointments with buyers and sellers who want to work with you
- Create an online home for new customers to find your business
The GoDaddy Website Builder is an excellent tool that can help you create a website for your real estate brokerage in just a few quick hours. Whether you want to set up a site that has information about each individual home or you want to show images of happy buyers and sellers, you can do it all on GoDaddy.
The photo gallery is one of the features that we think can really set your website apart. The photo gallery lets you display images in slideshows or as headers, so you can make your website visually pop.
The nice thing about the website builder is that there are multiple ways to get the look you want. Here’s an example of the gallery option:
In the picture, you can see how easy it is to change or edit your image. You can also preview it on your page and see if it’s as attention grabbing as you’d like.
Another feature that we think your real estate brokerage website would benefit from is the ability to accept appointments online. Setting up appointments online lets you book in new potential buyers or sellers for consultations or showings. You can also host one-time events, like open houses, or repeating events, like special days at your brokerage.
Here’s what the appointment tool looks like:
As you can see from these two tools alone, there are excellent features that you may love when you use the GoDaddy Website Builder. No coding experience is required, which is why we believe that The GoDaddy Website Builder is our top choice!
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “real estate brokerage” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Real Estate Brokerage Websites
While this website builder is our recommended pick for real estate brokerages, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Lack of design flexibility —Do you like to change your website down to the pixel? Do you like to be in complete control of your website’s appearance? If you’re highly particular, you may not like that the GoDaddy Website Builder is not as flexible as some other options, like Wix or WordPress. For total control, a different site that offers developer tools may be a better option. However, if you’re new to building websites and want something quick and easy, GoDaddy has the tools you need.
- Poor expansion options – Along the same lines as the lack of design flexibility, you also can’t use developer tools as you expand your website or brand. What does that mean? It means you won’t be able to integrate third-party applications or services because you are restricted to using the proprietary tools that are provided by the GoDaddy platform. Keep this in mind if you have tools that won’t be compatible, so you can decide if GoDaddy is right for you.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for real estate brokerage websites. The pros outweigh the cons by heeps and gobs.
Check out the GoDaddy Website Builder for yourself and get a 30% discount by using our link.
Other Website Builders for Real Estate Brokerages
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Real Estate Brokerages
Choosing a website builder is one of the most important decisions you will make when it comes to building your real estate brokerage website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2022 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
The GoDaddy Website Builder has unique features that we believe will help you build an excellent real estate brokerage website. You can use the appointment feature to get more clientele from the internet, and you can use photo galleries to show the homes you have for sale or to feature happy buyers and sellers on your site.