Wix vs. Heroic
Most small business owners do not have a background in design or the time and capital to spend on a professional web designer. Finding a platform that’s intuitive and easy to use can help you build a website for your small business quickly and without breaking a sweat — or the bank.
Here, we will compare and contrast the ease of use, pricing, pros and cons, ecommerce offerings, templates, and available apps of both Wix and Heroic. By the end, it will be clear which builder will be the best fit for your business website.
Ease of Use
Wix has maintained its dominance as one of the top website-building platforms over the years partially because of its balance between features and ease of use. The platform incorporates simple, drag-and-drop technology so users can easily modify one of its gorgeously designed, pre-made templates to be consistent with their branding.
For beginners, this platform not only keeps things simple and direct but also provides ample tools to fully customize your website without the headache of learning to code.
Wix offers three pricing strategies — the first is Website, the second is Business & eCommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.
- Simple, drag-and-drop technology
- Affordable pricing
- Free version available
- Hundreds of beautifully designed, fully customizable templates
- Ecommerce plans are available for small business owners
- Ecommerce plans may be limited for larger companies
- Would benefit from a more extensive app library
To build an online store with Wix, you can subscribe to one of the platform’s Business & eCommerce options. Once you’re a member, you will have the ability to add inventory, take payments, create customer accounts and have access to a wide variety of other ecommerce tools. You will also have the ability to accept payments via third-party sources, including PayPal.
Despite these options, Wix does have a few limitations in this department — read our Wix review for more information or if you'd like to see more options, check out our Wix competitors and alternatives guide.
Templates and Themes
There is no denying that Wix’s pre-made templates are beautiful — and there are hundreds to choose from, conveniently sorted by industry. Using the site’s editing tool, you can easily modify these templates using a wide range of features so they are fully consistent with your company’s image and branding.
It is important to note that your template choice is final in Wix — you may continue to modify it as necessary to meet your needs, but you cannot change templates once you have chosen one for your website. With that in mind, make your selection carefully.
Apps and Plugins
Wix offers hundreds of apps to choose from to attach to your website — including industry-best marketing and financial tools that can be integrated with your website to promote your brand and attract business. Other apps include social media buttons, forms, and more. Many of these are free, while others require a monthly subscription. Though not as wide an app library as some website-building platforms, Wix still offers many powerful tools to help small business owners grow their brands.
Ease of Use
Generally speaking, Heroic is quite easy to use. One of the first things we noticed when testing out the software was how simple the editing suite was — the tradeoff here is that it comes with a rather limited number of features. For users looking to build a website quickly without too much hassle, this can be a benefit as every tool they need is readily available with the click of a button.
Aside from occasional lag when building your website, Heroic gets high marks for ease of use. The platform promises the ability to create a website in just minutes, and — provided your needs are fairly straightforward — it delivers on this promise.
Heroic offers a single pricing strategy, with three plans: Starter, Growth, and Scale. One thing that stands out when examining the site’s pricing strategy is that — aside from the number of websites you can create and the price point — there is no difference between each plan, with essentially all of the site’s features being included in the Starter plan.
- Allows you to build your website quickly
- Extremely easy to use
- Templates are fairly well designed
- The Starter plan includes essentially all of the site’s features
- Limited ability to customize templates
- Zero apps and plug-ins
- Essentially no ecommerce features
Aside from the option to integrate your website with Stripe — which allows you to add a payment button to product pages — there are no notable ecommerce features available with Heroic and the platform does not offer an ecommerce plan. It’s important to remember that this site is intended to be a basic platform targeting service-based professionals. Retail businesses will undoubtedly wish to integrate their site with a third-party ecommerce platform like Shopify.
Templates and Themes
Heroic offers users a fairly wide range of templates. While none of these are extraordinary in their design or structure, they’re all decent templates and will get the job done if you’re looking to create a simple, straightforward business website. One downside for users looking for total customization is the noticeable lack of elements. If your goal is to create a website in minutes, this is a plus. If you’re looking to modify a template to be consistent with your branding, you may feel restricted with this platform.
Apps and Plugins
At the time this article is being written, Heroic does not feature any apps or plug-ins. There are, however, a few integrations available. These include social media icons and integrations with email platforms such as Mailchimp. You may also integrate your website with Stripe to easily process payments.
Our Pick for Best Website Builder: Wix
We recommend Wix for small business owners. Wix strikes a healthy balance across all the areas we examined. Easy to use, with gorgeously designed templates and a fair amount of third-party apps and plug-ins, Wix is an excellent and affordable option for small business owners.
Not only is Heroic’s lowest-tier premium plan slightly more expensive than Wix’s, but the platform is also generally more limited and overall underdeveloped.