Heroic vs. Wix: Best Business Website Builder Review

Wix and Heroic offer a lot of similar features — namely, both are easy-to-use website builders that incorporate drag-and-drop functionality. That being said, there are a few key differences between the two that make one of these platforms the clear winner. Keep reading to see a side-by-side comparison of each to help decide which of these options is best for your small business.

Our Pick: Wix

Review of Wix versus Heroic.

We recommend Wix for small business owners. Wix strikes a healthy balance across all the areas we examined. Easy to use, with gorgeously designed templates and a fair amount of third-party apps and plug-ins, Wix is an excellent and affordable option for small business owners. Not only is Heroic’s lowest-tier premium plan slightly more expensive than Wix’s, but the platform is also generally more limited and overall underdeveloped.

Wix vs. Heroic: Ease of Use

Most small business owners do not have a background in design or the time and capital to spend on a professional web designer. Finding a platform that’s intuitive and easy to use can help you build a website for your small business quickly and without breaking a sweat — or the bank

Ease of Use: Wix

Wix has maintained its dominance as one of the top website-building platforms over the years partially because of its balance between features and ease of use. The platform incorporates simple, drag-and-drop technology so users can easily modify one of its gorgeously designed, pre-made templates to be consistent with their branding.

For beginners, this platform not only keeps things simple and direct but also provides ample tools to fully customize your website without the headache of learning to code.

Ease of Use: Heroic

Generally speaking, Heroic is quite easy to use. One of the first things we noticed when testing out the software was how simple the editing suite was — the tradeoff here is that it comes with a rather limited number of features. For users looking to build a website quickly without too much hassle, this can be a benefit as every tool they need is readily available with the click of a button. 

Aside from occasional lag when building your website, Heroic gets high marks for ease of use. The platform promises the ability to create a website in just minutes, and — provided your needs are fairly straightforward — it delivers on this promise.

Wix vs. Heroic: Templates and Themes

Functionality is only one piece of the puzzle when it comes to building the perfect website. Aesthetics play just as important a role in creating a beautiful and effective final product. The biggest factors influencing your website’s aesthetic outcome are the templates and themes included with the platform you choose to work with.

Templates and Themes: Wix

There is no denying that Wix’s pre-made templates are beautiful — and there are hundreds to choose from, conveniently sorted by industry. Using the site’s editing tool, you can easily modify these templates using a wide range of features so they are fully consistent with your company’s image and branding.

Review of Wix versus Heroic.

It is important to note that your template choice is final in Wix — you may continue to modify it as necessary to meet your needs, but you cannot change templates once you have chosen one for your website. With that in mind, make your selection carefully.

Templates and Themes: Heroic

Review of Wix versus Heroic.

Heroic offers users a fairly wide range of templates. While none of these are extraordinary in their design or structure, they’re all decent templates and will get the job done if you’re looking to create a simple, straightforward business website. One downside for users looking for total customization is the noticeable lack of elements. If your goal is to create a website in minutes, this is a plus. If you’re looking to modify a template to be consistent with your branding, you may feel restricted with this platform.

Wix vs. Heroic: Apps and Plug-Ins

Apps and plug-ins can help add functionality to your website, as well as allow you to integrate it with your social media and marketing efforts. Find out which of these platforms comes out on top when it comes to apps and plug-ins.

Apps and Plug-Ins: Wix

Wix offers hundreds of apps to choose from to attach to your website — including industry-best marketing and financial tools that can be integrated with your website to promote your brand and attract business. Other apps include social media buttons, forms, and more. Many of these are free, while others require a monthly subscription. Though not as wide an app library as some website-building platforms, Wix still offers many powerful tools to help small business owners grow their brands.

Apps and Plug-Ins: Heroic

At the time this article is being written, Heroic does not feature any apps or plug-ins. There are, however, a few integrations available. These include social media icons and integrations with email platforms such as Mailchimp. You may also integrate your website with Stripe to easily process payments.

Wix vs. Heroic: Ecommerce

Whether your business is big or small, you’ll probably want a website-building platform with a healthy range of ecommerce features. While both Wix and Heroic offer some form of ecommerce, one of these platforms clearly comes out ahead.

Ecommerce: Wix

To build an online store with Wix, you can subscribe to one of the platform’s Business & eCommerce options. Once you’re a member, you will have the ability to add inventory, take payments, create customer accounts and have access to a wide variety of other ecommerce tools. You will also have the ability to accept payments via third-party sources, including PayPal. Despite these options, Wix does have a few limitations in this department — read our Wix review for more information.

Ecommerce: Heroic

Aside from the option to integrate your website with Stripe — which allows you to add a payment button to product pages — there are no notable ecommerce features available with Heroic and the platform does not offer an ecommerce plan. It’s important to remember that this site is intended to be a basic platform targeting service-based professionals. Retail businesses will undoubtedly wish to integrate their site with a third-party ecommerce platform like Shopify.

Wix vs. Heroic: Pricing

Small business owners will want to purchase a website building platform that balances pricing with features. While a wide range of advanced features is great, it doesn’t do you much good if you can’t afford it. It’s crucial to find a platform that will meet all of your needs without breaking the bank.

Pricing: Wix

Wix offers three pricing strategies — the first is Website, the second is Business & eCommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.

Website Plans – Pricing and Features

Review of Wix versus Heroic.

Business & eCommerce Plans – Pricing and Features

Review of Wix versus Heroic.

Pricing: Heroic

Heroic offers a single pricing strategy, with three plans: Starter, Growth, and Scale. One thing that stands out when examining the site’s pricing strategy is that — aside from the number of websites you can create and the price point — there is no difference between each plan, with essentially all of the site’s features being included in the Starter plan.

Website Plans – Pricing and Features

Review of Wix versus Heroic.

Wix Pros and Cons


  • Simple, drag-and-drop technology
  • Affordable pricing
  • Free version available
  • Hundreds of beautifully designed, fully customizable templates
  • Ecommerce plans are available for small business owners


  • Ecommerce plans may be limited for larger companies
  • Would benefit from a more extensive app library

Heroic Pros and Cons


  • Allows you to build your website quickly
  • Extremely easy to use
  • Templates are fairly well designed
  • The Starter plan includes essentially all of the site’s features


  • Limited ability to customize templates
  • Zero apps and plug-ins
  • Essentially no ecommerce features

The Bottom Line: Wix vs. Heroic

While Heroic allows you to build your website quickly, the platform feels generally underdeveloped and lacks some of the key features most small business owners need in a website-building platform. Wix is a veteran of the industry and has managed to update its software to remain relevant over the years. Between these two options, Wix is our pick for the best website builder for small businesses. 

Are you ready to build a Wix website for your business? Read our how-to guide and start building your Wix website today! If you decide to build your website with Heroic, check out our step-by-step guide to create a Heroic website for your small businesses.

If you’re still on the fence about these two website builders, read our in-depth Wix review and Heroic Review for a full assessment of each platform.

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