Webflow vs. Squarespace
The user-friendliness of a website builder’s interface is paramount for anyone who is new to creating a site. Here, we go over how easy it is to use both Weblfow and Squarespace.
Ease of Use
Webflow has a steeper learning curve than some other website builders. While the drag and drop functionality is convenient, it takes beginners a good bit of trial and error to figure out how to properly place elements on the page.
Generally, Webflow seems to be designed for use by professionals although, with a little time spent figuring out the interface, a beginner can create a site as well.
Webflow offers three pricing tiers each for Site Plans and Ecommerce Plans.
All Webflow Site Plans include a custom domain, 100 pages, backups and versioning, rapid page loading, password protection, SSL and built-in security, advanced search engine optimization (SEO) controls, and immediate scaling.
|Site Plans||Basic Plan||CMS Plan||Business Plan|
|Price||$12 per month annually ($15 if paid monthly)||$16 per month annually ($20 if paid monthly)||$36 per month annually ($45 if paid monthly)|
|Form File Upload||✔|
|CDN Bandwidth||50 GB||200 GB||400 GB|
|API Requests per Minute||60||120|
|Enterprise Support and Uptime SLAs||✔|
|Custom SSL Certificates||✔|
|Training and Onboarding||✔|
|Custom Billing and MSA||✔|
- Fully customizable templates
- Drag-and-drop elements
- Quickly view the website as it appears on a desktop, tablet, mobile phone in landscape, or mobile phone in portrait mode
- Design interface may be too complicated for first-time page designers
- Pricier than some Webflow alternatives
- Some users find customer service to be lacking
All Webflow Ecommerce Plans include the following features:
- Custom checkout
- Custom shopping cart
- Custom product fields
- Email customization
- Integrated CMS for blogs
- Stripe ™ Power Payments
- Automatic tax calculation
- Apple PayⓇ and web payments
- PayPalⓇ support
- Facebook and Instagram integration
- Google Shopping ™ integration
- Google Analytics integration
- Mailchimp integration
- Custom code
- Manual shipping rules configuration
|Price||$29 per month annually ($42 if paid monthly)||$74 per month annually ($84 if paid monthly)||$212 per month annually ($235 if paid monthly)|
|Includes||All other features from CMS Plan||All other features from Business Plan||All other features from Business Plan|
|Yearly Sales Volume||$50,000||$200,000||Unlimited|
Marketing and SEO
Webflow code is search engine optimized. Webflow also supports alt tags for images, meta titles and descriptions, and auto-generated XML sitemap features.
Webflow websites feature CMS API, dynamic SEO and Open Graph (OG) settings, an RSS feed for CMS collections, and the ability to export CMS content as a CSV file.
Webflow’s dynamic content templates offer highly customizable content structures, including paginated collection lists and dynamic content filtering and sorting.
Templates and Themes
Webflow offers dozens of gorgeous templates designed for various industries. The most impressive aspect of these templates, besides their alluring appearance, is their customizability. If you know what you’re doing, you can create a website on Webflow that does anything you can imagine without writing a single line of code.
Apps and Plugins
Webflow supports dozens of integrations, including Google Analytics ™, Google Optimize ™, Zapier, Google Domains ™, and Mailchimp. Although, keep an eye on the cost as some of these can come at a premium price and can add up quickly.
Ease of Use
Squarespace’s interface is extremely user-friendly. Like Webflow, it has drag-and-drop functionality, but it is much more intuitive than its competitor.
The interface on Squarespace seems to be designed for beginners. This one is really no contest: Squarespace is by far more user-friendly than Webflow.
Squarespace offers four pricing tiers: Personal, Business, Basic Commerce, and Advanced Commerce. All plans include the following features:
- Free Custom Domain (if paid annually)
- SSL Security
- Unlimited Bandwidth and Storage
- SEO Features
- Customizable Templates
- Mobile Device Optimization
- 24/7 Customer Support
- Basic Website Metrics
- Squarespace Extensions
|Personal||Business||Basic Commerce||Advanced Commerce|
|Price||$14 per month annually ($19 if paid monthly)||$23 per month annually ($33 if paid monthly)||$27 per month annually ($36 if paid monthly)||$49 per month annually ($65 if paid monthly)|
|Professional Email From Google||✔||✔||✔|
|Premium Integrations and Blocks||✔||✔||✔|
|Advanced Website Analytics||✔||✔||✔|
|Up to $100 Google Ad Credits||✔||✔||✔|
|Promotional Pop-ups and Banners||✔||✔||✔|
|Fully Integrated Ecommerce||✔||✔||✔|
|Sell Unlimited Products||✔||✔||✔|
|Point of Sale||✔||✔|
|Checkout on Your Domain||✔||✔|
|Products on Instagram||✔||✔|
|Abandoned Cart Recovery||✔|
- Very user-friendly interface
- Attractive, customizable templates
- Top-notch image management options
- Excellent blogging features, including podcast capability
- Highly useful mobile app
- Does not autosave
- Some templates have a slow loading speed compared to some Squarespace alternatives
- Limited payment gateway options
On Squarespace, an online store can be added to any site with a few clicks. Squarespace ecommerce includes:
- Unlimited products
- Rich product listing, including descriptions, images, videos, related products
- Product catalogs to make browsing easy
- Product quick views
- Product scheduling
- Inventory panel
- Inventory notifications
- Inventory API
- Stripe and PayPal
With multiple gorgeous online store templates and unlimited products, Squarespace edges out the competition.
Marketing and SEO
Squarespace has a built-in SEO tutorial and checklist, for those that are beginners. Squarespace also offers the following SEO boosting features:
- Site map
- SSL certificates
- Clean HTML Markup
- Automatic tagging
- Clean URLs
- Automatic redirects
- Search engine and page descriptions
- Accelerated mobile pages (AMP)
- Google rich image search for products
- Built-in mobile optimization
- Built-in meta tags
- Search Keywords Analytics
- Structured data
Templates and Themes
Squarespace’s starter layouts provide pre-designed page structures for Contact, About, Portfolio, Blog, Products, and more. These layouts are customizable and can incorporate custom color palettes, Google ™ and Adobe Fonts, free high-quality images through Unsplash, photo editing, and video and background banners.
Apps and Plugins
Squarespace uses what it refers to as "extensions." These come from third-party suppliers and add anything from scheduling services to email campaigns to your site. Keep in mind that since these are from outside of Squarespace, you will have to contact the extension provider to troubleshoot any issues that may arise.
Squarespace supports 25 extensions, including some of the most popular programs.
Our Pick for Best Website Builder: Squarespace
Although both Webflow and Squarespace have their strengths, Squarespace comes out on top for its user-friendly interface, the affordability of its ecommerce plans, and its superior blogging apparatus.
Get Started With Squarespace
Squarespace has sleek and trendy templates to help you get your small business website up and running. Plus, with their affordable ecommerce options you can open your online store in just a day!