Our Pick for Best Website Builder: Squarespace
Although both Webflow and Squarespace have their strengths, Squarespace comes out on top for its user-friendly interface, the affordability of its ecommerce plans, and its superior blogging apparatus.
San Francisco-based Webflow is a website builder that offers a drag-and-drop interface. Websites designed with Webflow are highly customizable and creating a site requires no coding ability.
Webflow accounts for roughly 0.3% of websites in existence, with 45,000 paid users and 4 million visitors a month.
Webflow Features and Capabilities
Webflow’s website builder offers an impressive array of features and capabilities, especially in its higher pricing tiers.
Webflow uses CSS grid-powered layouts and offers 2,000+ web fonts, reusable and editable symbols, and eight CSS filters for all elements.
Webflow code is exportable, and the platform also accommodates custom code.
Webflow also features global swatches, and its images are responsive to all device sizes.
Webflow offers 3D transforms and animation; you can design animations on your Webflow site without writing code.
The list of components you can use while designing a site on Webflow is impressive. It includes the following:
- Customizable forms
- Sliders and carousels
- Interactive Google Maps™
- Responsive website navigation
- Social sharing buttons
- Dropdown menus
- HTML embeds
- Background videos
Webflow offers the ability to bill clients directly from Webflow. Sites designed on this platform support custom favicons and web clips as well as HTML and CSS export.
Webflow also allows the creation of custom 404 pages and offers project folders and password protection. Webflow also automatically backs up and versions your website (keeps track of previous versions of the site before you made changes, which is especially useful for reverting to a previous iteration).
New York City-based Squarespace is another subscription CMS and hosting platform that uses a drag-and-drop interface. Squarespace offers both pre-made and custom templates
Squarespace has over 3 million users, which account for 2.6% of all websites worldwide.
Squarespace Features and Capabilities
The Squarespace website builder offers quite a variety of features and capabilities.
Squarespace offers the following components to incorporate into your website:
- Tour dates
- Social links
- Custom code
Squarespace’s drag-and-drop content management system (CMS) interface is highly user-friendly. It allows multiple contributors and access levels and the ability to duplicate pages and sections.
Every website designed on Squarespace is also automatically optimized for use on mobile devices. Squarespace even has an app for both iOS and Android. Its app allows you to add and edit new pages, write and edit new blog posts, add photos, make style changes, and review traffic analytics.
Squarespace offers one of the best blogging systems available. You can have multiple blogs on the same site, and the blog templates are gorgeous. You can even create and post podcasts from Squarespace’s blog interface.
Squarespace’s integrated commenting system supports threaded comments, and all comments have their own individual “like” counts.
The commenting system includes content moderation, bulk comment management, community management, abuse filters. There are also customizable settings, like setting a cut-off date after which comments are automatically disabled.
Webflow vs. Squarespace Ease of Use
The user-friendliness of a website builder’s interface is paramount for anyone who is new to creating a site.
Webflow Ease of Use
Webflow has a steeper learning curve than some other website builders. While the drag and drop functionality is convenient, it takes beginners a good bit of trial and error to figure out how to properly place elements on the page.
Generally, Webflow seems to be designed for use by professionals although, with a little time spent figuring out the interface, a beginner can create a site as well.
Squarespace Ease of Use
Squarespace’s interface is extremely user-friendly. Like Webflow, it has drag-and-drop functionality, but it is much more intuitive than its competitor.
The interface on Squarespace seems to be designed for beginners.
Ease of Use Winner: Squarespace
This one is really no contest: Squarespace is by far more user-friendly than Webflow.
Webflow vs. Squarespace Templates and Themes
Templates are pre-made website layouts you can choose to start your site, then customize as you see fit.
Webflow Templates and Themes
Webflow offers dozens of gorgeous templates designed for various industries. The most impressive aspect of these templates, besides their alluring appearance, is their customizability. If you know what you’re doing, you can create a website on Webflow that does anything you can imagine without writing a single line of code.
Squarespace Templates and Themes
Squarespace’s starter layouts provide pre-designed page structures for Contact, About, Portfolio, Blog, Products, and more. These layouts are customizable and can incorporate custom color palettes, Google ™ and Adobe Fonts, free high-quality images through Unsplash, photo editing, and video and background banners.
Templates and Themes Winner: Webflow
While both platforms offer beautiful templates with plenty of customization options, Webflow’s templates are limited only by the designer’s imagination.
Webflow vs. Squarespace Apps and Plug-Ins
Apps and plug-ins are extensions you can download for your website to add functionalities.
Webflow Apps and Plug-Ins
Webflow supports dozens of integrations, including Google Analytics ™, Google Optimize ™, Zapier, Google Domains ™, and Mailchimp.
Squarespace Apps and Plug-Ins
Squarespace supports 25 extensions, including some of the most popular programs.
Apps and Plug-Ins Winner: Webflow
For its pure volume of available apps and plug-ins, Webflow takes the gold.
Webflow vs. Squarespace Ecommerce
Ecommerce is highly important for many small businesses. Online stores continue to increase in popularity.
All Webflow Ecommerce Plans include the following features:
- Custom checkout
- Custom shopping cart
- Custom product fields
- Email customization
- Integrated CMS for blogs
- Stripe ™ Power Payments
- Automatic tax calculation
- Apple PayⓇ and web payments
- PayPalⓇ support
- Facebook and Instagram integration
- Google Shopping ™ integration
- Google Analytics integration
- Mailchimp integration
- Custom code
- Manual shipping rules configuration
|Price||$29 per month annually ($42 if paid monthly)||$74 per month annually ($84 if paid monthly)||$212 per month annually ($235 if paid monthly)|
|Includes||All other features from CMS Plan||All other features from Business Plan||All other features from Business Plan|
|Yearly Sales Volume||$50,000||$200,000||Unlimited|
On Squarespace, an online store can be added to any site with a few clicks. Squarespace ecommerce includes:
- Unlimited products
- Rich product listing, including descriptions, images, videos, related products
- Product catalogs to make browsing easy
- Product quick views
- Product scheduling
- Inventory panel
- Inventory notifications
- Inventory API
- Stripe and PayPal
Ecommerce Winner: Squarespace
With multiple gorgeous online store templates and unlimited products, Squarespace edges out the competition.
Webflow vs. Squarespace Pricing
How much does it cost to make a website on these website builders? Read on to see which one better fits your budget.
Webflow offers three pricing tiers each for Site Plans and Ecommerce Plans.
All Webflow Site Plans include a custom domain, 100 pages, backups and versioning, rapid page loading, password protection, SSL and built-in security, advanced search engine optimization (SEO) controls, and immediate scaling.
|Site Plans||Basic Plan||CMS Plan||Business Plan|
|Price||$12 per month annually ($15 if paid monthly)||$16 per month annually ($20 if paid monthly)||$36 per month annually ($45 if paid monthly)|
|Form File Upload||✔|
|CDN Bandwidth||50 GB||200 GB||400 GB|
|API Requests per Minute||60||120|
|Enterprise Support and Uptime SLAs||✔|
|Custom SSL Certificates||✔|
|Training and Onboarding||✔|
|Custom Billing and MSA||✔|
Squarespace offers four pricing tiers: Personal, Business, Basic Commerce, and Advanced Commerce. All plans include the following features:
- Free Custom Domain (if paid annually)
- SSL Security
- Unlimited Bandwidth and Storage
- SEO Features
- Customizable Templates
- Mobile Device Optimization
- 24/7 Customer Support
- Basic Website Metrics
- Squarespace Extensions
|Personal||Business||Basic Commerce||Advanced Commerce|
|Price||$12 per month annually ($16 if paid monthly)||$18 per month annually ($26 if paid monthly)||$36 per month annually ($45 if paid monthly)||$40 per month annually ($54 if paid monthly)|
|Professional Email From Google||✔||✔||✔|
|Premium Integrations and Blocks||✔||✔||✔|
|Advanced Website Analytics||✔||✔||✔|
|Up to $100 Google Ad Credits||✔||✔||✔|
|Promotional Pop-ups and Banners||✔||✔||✔|
|Fully Integrated Ecommerce||✔||✔||✔|
|Sell Unlimited Products||✔||✔||✔|
|Point of Sale||✔||✔|
|Checkout on Your Domain||✔||✔|
|Products on Instagram||✔||✔|
|Abandoned Cart Recovery||✔|
Pricing Winner: Squarespace
Squarespace is clearly the more affordable option if your small business needs an online store.
Webflow vs. Squarespace Marketing and SEO
SEO determines where your website stands in results when potential customers conduct online searches for products on search engines like Google or Bing ™.
Webflow Marketing and SEO
Webflow code is search engine optimized. Webflow also supports alt tags for images, meta titles and descriptions, and auto-generated XML sitemap features.
Webflow websites feature CMS API, dynamic SEO and Open Graph (OG) settings, an RSS feed for CMS collections, and the ability to export CMS content as a CSV file.
Webflow’s dynamic content templates offer highly customizable content structures, including paginated collection lists and dynamic content filtering and sorting.
Squarespace Marketing and SEO
Squarespace offers the following SEO boosting features:
- Site map
- SSL certificates
- Clean HTML Markup
- Automatic tagging
- Clean URLs
- Automatic redirects
- Search engine and page descriptions
- Accelerated mobile pages (AMP)
- Google rich image search for products
- Built-in mobile optimization
- Built-in meta tags
- Search Keywords Analytics
- Structured data
SEO and Marketing Winner: Tie
Webflow and Squarespace offer similar SEO-boosting features.
Webflow Pros and Cons
- Fully customizable templates
- Drag-and-drop elements
- Quickly view the website as it appears on a desktop, tablet, mobile phone in landscape, or mobile phone in portrait mode
- Design interface may be too complicated for first-time page designers
- Pricier than some Webflow alternatives
- Some users find customer service to be lacking
Squarespace Pros and Cons
- Very user-friendly interface
- Attractive, customizable templates
- Top-notch image management options
- Excellent blogging features, including podcast capability
- Highly useful mobile app
- Does not autosave
- Some templates have a slow loading speed compared to some Squarespace alternatives
- Limited payment gateway options
When considering Webflow vs. Squarespace, Squarespace comes out on top, especially for its Commerce Plans.
Squarespace’s interface is ultra-user-friendly, unlike Webflow’s more complicated platform. Even a small business owner with zero website building experience will find it easy to set up a gorgeous website with Squarespace. The impressively useful mobile app adds to this advantage.
Squarespace’s blogging options also set it apart. The blog templates are eye-catching and offer every functionality one could want. This is one reason Squarespace is consistently ranked among the top platforms for blogging.
Finally, Squarespace’s ecommerce pricing plans are much more affordable than Webflow’s while offering the same flexibility, features, and mobile adaptations.
Final Thoughts and Resources
If you plan to start a new business, here are some additional resources you may find helpful:
- Small Business Ideas
- How to Start a Business
- Free Logo Generator
- Business Name Generator
- Business Plan Generator
- LLC Tax Guide
For more information on choosing a platform to build your small business website, check out this article.