Webflow vs. Squarespace: Best Business Website Builder Review

Whether you are aiming to build a professional website for your small business or are looking to get into a more ecommerce-focused business, you’ll need to find a website builder to suit your needs. Luckily, there are plenty of website builders that make the task simple and quick. Webflow and Squarespace are two popular options.

This article will look at Webflow vs. Squarespace in terms of features and capabilities, pricing, and each platform’s specific pros and cons to determine which website creator is best for your small business.

Still looking for a website builder for your small business? Check out our Best Website Builder Review to learn more.


Webflow vs. Squarespace

The user-friendliness of a website builder’s interface is paramount for anyone who is new to creating a site. Here, we go over how easy it is to use both Weblfow and Squarespace.

Webflow

Ease of Use

Webflow has a steeper learning curve than some other website builders. While the drag and drop functionality is convenient, it takes beginners a good bit of trial and error to figure out how to properly place elements on the page.

Generally, Webflow seems to be designed for use by professionals although, with a little time spent figuring out the interface, a beginner can create a site as well.

Webflow versus Squarespace.

Pricing

Webflow offers three pricing tiers each for Site Plans and Ecommerce Plans.

All Webflow Site Plans include a custom domain, 100 pages, backups and versioning, rapid page loading, password protection, SSL and built-in security, advanced search engine optimization (SEO) controls, and immediate scaling.

Site Plans Basic Plan CMS Plan Business Plan
Price $12 per month annually ($15 if paid monthly) $16 per month annually ($20 if paid monthly) $36 per month annually ($45 if paid monthly)
Monthly Visits 25,000 100,000 500,000
Collection Items 0 2,000 10,000
Form Submissions 100/month 1,000/month 2,000/month
Form File Upload    
CDN ✔ Global
CDN Bandwidth 50 GB 200 GB 400 GB
API Requests per Minute   60 120
Content Editors   3 10
Site Search  
Enterprise Support and Uptime SLAs    
Custom SSL Certificates    
Training and Onboarding    
Custom Billing and MSA    

Pros

  • Fully customizable templates
  • Drag-and-drop elements
  • Quickly view the website as it appears on a desktop, tablet, mobile phone in landscape, or mobile phone in portrait mode

Cons

  • Design interface may be too complicated for first-time page designers
  • Pricier than some Webflow alternatives
  • Some users find customer service to be lacking

Ecommerce

All Webflow Ecommerce Plans include the following features:

Design:

  • Custom checkout
  • Custom shopping cart
  • Custom product fields
  • Email customization
  • Integrated CMS for blogs

Payments:

  • Stripe ™ Power Payments
  • Automatic tax calculation
  • Apple PayⓇ and web payments
  • PayPalⓇ support

Marketing:

  • Facebook and Instagram integration
  • Google Shopping ™ integration
  • Google Analytics integration
  • Mailchimp integration
  • Custom code

Management:

  • Manual shipping rules configuration
Ecommerce Plans Standard Plus Advanced
Price $29 per month annually ($42 if paid monthly) $74 per month annually ($84 if paid monthly) $212 per month annually ($235 if paid monthly)
Items 500 1,000 3,000
Includes All other features from CMS Plan All other features from Business Plan All other features from Business Plan
Unbranded Emails  
Transaction Fee 2% 0% 0%
Staff Accounts 3 10 15
Yearly Sales Volume $50,000 $200,000 Unlimited

Marketing and SEO

Webflow code is search engine optimized. Webflow also supports alt tags for images, meta titles and descriptions, and auto-generated XML sitemap features.

Webflow websites feature CMS API, dynamic SEO and Open Graph (OG) settings, an RSS feed for CMS collections, and the ability to export CMS content as a CSV file.

Webflow’s dynamic content templates offer highly customizable content structures, including paginated collection lists and dynamic content filtering and sorting.

Templates and Themes

Webflow versus Squarespace.

Webflow offers dozens of gorgeous templates designed for various industries. The most impressive aspect of these templates, besides their alluring appearance, is their customizability. If you know what you’re doing, you can create a website on Webflow that does anything you can imagine without writing a single line of code.

Apps and Plugins

Webflow versus Squarespace.

Webflow supports dozens of integrations, including Google Analytics ™, Google Optimize ™, Zapier, Google Domains ™, and Mailchimp. Although, keep an eye on the cost as some of these can come at a premium price and can add up quickly.

Squarespace

Ease of Use

Squarespace’s interface is extremely user-friendly. Like Webflow, it has drag-and-drop functionality, but it is much more intuitive than its competitor.

The interface on Squarespace seems to be designed for beginners. This one is really no contest: Squarespace is by far more user-friendly than Webflow.

Webflow versus Squarespace.

Pricing

Squarespace offers four pricing tiers: Personal, Business, Basic Commerce, and Advanced Commerce. All plans include the following features:

  • Free Custom Domain (if paid annually)
  • SSL Security
  • Unlimited Bandwidth and Storage
  • SEO Features
  • Customizable Templates
  • Mobile Device Optimization
  • 24/7 Customer Support
  • Basic Website Metrics
  • Squarespace Extensions
  Personal Business Basic Commerce Advanced Commerce
Price $14 per month annually ($19 if paid monthly) $23 per month annually ($33 if paid monthly) $27 per month annually ($36 if paid monthly) $49 per month annually ($65 if paid monthly)
Contributors 2 Unlimited Unlimited Unlimited
Professional Email From Google  
Premium Integrations and Blocks  
Complete Customization With CSS and JavaScript  
Advanced Website Analytics  
Up to $100 Google Ad Credits  
Promotional Pop-ups and Banners  
Fully Integrated Ecommerce  
Transaction Fees   3% 0% 0%
Sell Unlimited Products  
Accept Donations  
Gift Cards  
Point of Sale    
Customer Accounts    
Checkout on Your Domain    
Ecommerce Analytics    
Merchandising Tools    
Products on Instagram    
Abandoned Cart Recovery      
Sell Subscriptions      
Advanced Shipping      
Advanced Discounts      
Commerce APIs      
Limited Availability    
Labels        

Pros

  • Very user-friendly interface
  • Attractive, customizable templates
  • Top-notch image management options
  • Excellent blogging features, including podcast capability
  • Highly useful mobile app

Cons

  • Does not autosave
  • Some templates have a slow loading speed compared to some Squarespace alternatives
  • Limited payment gateway options

Ecommerce

On Squarespace, an online store can be added to any site with a few clicks. Squarespace ecommerce includes:

  • Unlimited products
  • Rich product listing, including descriptions, images, videos, related products
  • Product catalogs to make browsing easy
  • Product quick views
  • Product scheduling
  • Inventory panel
  • Inventory notifications
  • Inventory API
  • Stripe and PayPal
  • Afterpay
  • Surveys

With multiple gorgeous online store templates and unlimited products, Squarespace edges out the competition.

Marketing and SEO

Squarespace has a built-in SEO tutorial and checklist, for those that are beginners. Squarespace also offers the following SEO boosting features:

  • Site map
  • SSL certificates
  • Clean HTML Markup
  • Automatic tagging
  • Clean URLs
  • Automatic redirects
  • Search engine and page descriptions
  • Accelerated mobile pages (AMP)
  • Google rich image search for products
  • Built-in mobile optimization
  • Built-in meta tags
  • Search Keywords Analytics
  • Structured data

Templates and Themes

Webflow versus Squarespace.

Squarespace’s starter layouts provide pre-designed page structures for Contact, About, Portfolio, Blog, Products, and more. These layouts are customizable and can incorporate custom color palettes, Google ™ and Adobe Fonts, free high-quality images through Unsplash, photo editing, and video and background banners.

Apps and Plugins

Webflow versus Squarespace.

Squarespace uses what it refers to as "extensions." These come from third-party suppliers and add anything from scheduling services to email campaigns to your site. Keep in mind that since these are from outside of Squarespace, you will have to contact the extension provider to troubleshoot any issues that may arise.

Squarespace supports 25 extensions, including some of the most popular programs.

Our Pick for Best Website Builder: Squarespace

Although both Webflow and Squarespace have their strengths, Squarespace comes out on top for its user-friendly interface, the affordability of its ecommerce plans, and its superior blogging apparatus.

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Get Started With Squarespace

Squarespace has sleek and trendy templates to help you get your small business website up and running. Plus, with their affordable ecommerce options you can open your online store in just a day!

Try Squarespace

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