Webflow vs. Squarespace: 2021 Website Comparison and Review

A website is among the most essential marketing elements for a small business. Ecommerce is on the rise, and most shoppers in 2021 check the results in a search engine even before shopping in a brick-and-mortar store.

To give your product or service the best possible digital presence, you need a well-built, exciting, and eye-catching website.

At the same time, most small business owners don’t have degrees in information technology (IT), nor do they have a great deal of time on their hands to build a website from scratch. Meanwhile, hiring a contractor to do the job for them can be prohibitively expensive.

Luckily, there are plenty of web-creating platforms that make the task simple and quick. Webflow and Squarespace are two popular options.

This article will look at Webflow vs. Squarespace in terms of features and capabilities, pricing, and each platform’s specific pros and cons to determine which website creator is best for your small business.


Our Pick for Best Website Builder: Squarespace

Although both Webflow and Squarespace have their strengths, Squarespace comes out on top for its user-friendly interface, the affordability of its ecommerce plans, and its superior blogging apparatus.

Webflow Overview

Webflow versus Squarespace.

San Francisco-based Webflow is a website builder that offers a drag-and-drop interface. Websites designed with Webflow are highly customizable and creating a site requires no coding ability.

Webflow accounts for roughly 0.3% of websites in existence, with 45,000 paid users and 4 million visitors a month.

Webflow Features and Capabilities

Webflow’s website builder offers an impressive array of features and capabilities, especially in its higher pricing tiers.

Web Design

Webflow uses CSS grid-powered layouts and offers 2,000+ web fonts, reusable and editable symbols, and eight CSS filters for all elements.

Webflow code is exportable, and the platform also accommodates custom code. 

Webflow also features global swatches, and its images are responsive to all device sizes.

Motion Design

Webflow offers 3D transforms and animation; you can design animations on your Webflow site without writing code.

Components

The list of components you can use while designing a site on Webflow is impressive. It includes the following:

  • Customizable forms
  • Tabs
  • Sliders and carousels
  • Interactive Google Maps™ 
  • Responsive website navigation
  • Social sharing buttons
  • Dropdown menus
  • HTML embeds
  • Background videos
  • Lightboxes

Website Management

Webflow offers the ability to bill clients directly from Webflow. Sites designed on this platform support custom favicons and web clips as well as HTML and CSS export.

Webflow also allows the creation of custom 404 pages and offers project folders and password protection. Webflow also automatically backs up and versions your website (keeps track of previous versions of the site before you made changes, which is especially useful for reverting to a previous iteration).

Squarespace Overview

Webflow versus Squarespace.

New York City-based Squarespace is another subscription CMS and hosting platform that uses a drag-and-drop interface. Squarespace offers both pre-made and custom templates

Squarespace has over 3 million users, which account for 2.6% of all websites worldwide.

Squarespace Features and Capabilities

The Squarespace website builder offers quite a variety of features and capabilities.

Components

Squarespace offers the following components to incorporate into your website: 

  • Text
  • Photos
  • Videos
  • Audio
  • Galleries
  • Products
  • Newsletters
  • Sign-ups
  • Appointments
  • Calendars
  • Tour dates
  • Reservations
  • Menus
  • Forms
  • Maps
  • Links
  • Files
  • Social links
  • Buttons
  • Quotes
  • Custom code
  • Charts

CMS

Squarespace’s drag-and-drop content management system (CMS) interface is highly user-friendly. It allows multiple contributors and access levels and the ability to duplicate pages and sections.

Every website designed on Squarespace is also automatically optimized for use on mobile devices. Squarespace even has an app for both iOS and Android. Its app allows you to add and edit new pages, write and edit new blog posts, add photos, make style changes, and review traffic analytics.

Blog

Squarespace offers one of the best blogging systems available. You can have multiple blogs on the same site, and the blog templates are gorgeous. You can even create and post podcasts from Squarespace’s blog interface.

Squarespace’s integrated commenting system supports threaded comments, and all comments have their own individual “like” counts. 

The commenting system includes content moderation, bulk comment management, community management, abuse filters. There are also customizable settings, like setting a cut-off date after which comments are automatically disabled.

Webflow vs. Squarespace Ease of Use

The user-friendliness of a website builder’s interface is paramount for anyone who is new to creating a site.

Webflow Ease of Use

Webflow versus Squarespace.

Webflow has a steeper learning curve than some other website builders. While the drag and drop functionality is convenient, it takes beginners a good bit of trial and error to figure out how to properly place elements on the page.

Generally, Webflow seems to be designed for use by professionals although, with a little time spent figuring out the interface, a beginner can create a site as well.

Squarespace Ease of Use

Webflow versus Squarespace.

Squarespace’s interface is extremely user-friendly. Like Webflow, it has drag-and-drop functionality, but it is much more intuitive than its competitor.

The interface on Squarespace seems to be designed for beginners.

Ease of Use Winner: Squarespace

This one is really no contest: Squarespace is by far more user-friendly than Webflow.

Webflow vs. Squarespace Templates and Themes

Templates are pre-made website layouts you can choose to start your site, then customize as you see fit.

Webflow Templates and Themes

Webflow versus Squarespace.

Webflow offers dozens of gorgeous templates designed for various industries. The most impressive aspect of these templates, besides their alluring appearance, is their customizability. If you know what you’re doing, you can create a website on Webflow that does anything you can imagine without writing a single line of code.

Squarespace Templates and Themes

Webflow versus Squarespace.

Squarespace’s starter layouts provide pre-designed page structures for Contact, About, Portfolio, Blog, Products, and more. These layouts are customizable and can incorporate custom color palettes, Google ™ and Adobe Fonts, free high-quality images through Unsplash, photo editing, and video and background banners.

Templates and Themes Winner: Webflow

While both platforms offer beautiful templates with plenty of customization options, Webflow’s templates are limited only by the designer’s imagination.

Webflow vs. Squarespace Apps and Plug-Ins

Apps and plug-ins are extensions you can download for your website to add functionalities.

Webflow Apps and Plug-Ins

Webflow versus Squarespace.

Webflow supports dozens of integrations, including Google Analytics ™, Google Optimize ™, Zapier, Google Domains ™, and Mailchimp.

Squarespace Apps and Plug-Ins

Webflow versus Squarespace.

Squarespace supports 25 extensions, including some of the most popular programs.

Apps and Plug-Ins Winner: Webflow

For its pure volume of available apps and plug-ins, Webflow takes the gold.

Webflow vs. Squarespace Ecommerce

Ecommerce is highly important for many small businesses. Online stores continue to increase in popularity.

Webflow Ecommerce

All Webflow Ecommerce Plans include the following features:

Design:

  • Custom checkout
  • Custom shopping cart
  • Custom product fields
  • Email customization
  • Integrated CMS for blogs

Payments:

  • Stripe ™ Power Payments
  • Automatic tax calculation
  • Apple PayⓇ and web payments
  • PayPalⓇ support

Marketing:

  • Facebook and Instagram integration
  • Google Shopping ™ integration
  • Google Analytics integration
  • Mailchimp integration
  • Custom code

Management:

  • Manual shipping rules configuration
Ecommerce Plans Standard Plus Advanced
Price $29 per month annually ($42 if paid monthly) $74 per month annually ($84 if paid monthly) $212 per month annually ($235 if paid monthly)
Items 500 1,000 3,000
Includes All other features from CMS Plan All other features from Business Plan All other features from Business Plan
Unbranded Emails  
Transaction Fee 2% 0% 0%
Staff Accounts 3 10 15
Yearly Sales Volume $50,000 $200,000 Unlimited

Squarespace Ecommerce

On Squarespace, an online store can be added to any site with a few clicks. Squarespace ecommerce includes:

  • Unlimited products
  • Rich product listing, including descriptions, images, videos, related products
  • Product catalogs to make browsing easy
  • Product quick views
  • Product scheduling
  • Inventory panel
  • Inventory notifications
  • Inventory API
  • Stripe and PayPal
  • Afterpay
  • Surveys

Ecommerce Winner: Squarespace

With multiple gorgeous online store templates and unlimited products, Squarespace edges out the competition.

Webflow vs. Squarespace Pricing

How much does it cost to make a website on these website builders? Read on to see which one better fits your budget.

Webflow Pricing

Webflow offers three pricing tiers each for Site Plans and Ecommerce Plans.

All Webflow Site Plans include a custom domain, 100 pages, backups and versioning, rapid page loading, password protection, SSL and built-in security, advanced search engine optimization (SEO) controls, and immediate scaling.

Site Plans Basic Plan CMS Plan Business Plan
Price $12 per month annually ($15 if paid monthly) $16 per month annually ($20 if paid monthly) $36 per month annually ($45 if paid monthly)
Monthly Visits 25,000 100,000 500,000
Collection Items 0 2,000 10,000
Form Submissions 100/month 1,000/month 2,000/month
Form File Upload    
CDN ✔ Global
CDN Bandwidth 50 GB 200 GB 400 GB
API Requests per Minute   60 120
Content Editors   3 10
Site Search  
Enterprise Support and Uptime SLAs    
Custom SSL Certificates    
Training and Onboarding    
Custom Billing and MSA    

Squarespace Pricing

Squarespace offers four pricing tiers: Personal, Business, Basic Commerce, and Advanced Commerce. All plans include the following features:

  • Free Custom Domain (if paid annually)
  • SSL Security
  • Unlimited Bandwidth and Storage
  • SEO Features
  • Customizable Templates
  • Mobile Device Optimization
  • 24/7 Customer Support
  • Basic Website Metrics
  • Squarespace Extensions
  Personal Business Basic Commerce Advanced Commerce
Price $12 per month annually ($16 if paid monthly) $18 per month annually ($26 if paid monthly) $36 per month annually ($45 if paid monthly) $40 per month annually ($54 if paid monthly)
Contributors 2 Unlimited Unlimited Unlimited
Professional Email From Google  
Premium Integrations and Blocks  
Complete Customization With CSS and JavaScript  
Advanced Website Analytics  
Up to $100 Google Ad Credits  
Promotional Pop-ups and Banners  
Fully Integrated Ecommerce  
Transaction Fees   3% 0% 0%
Sell Unlimited Products  
Accept Donations  
Gift Cards  
Point of Sale    
Customer Accounts    
Checkout on Your Domain    
Ecommerce Analytics    
Merchandising Tools    
Products on Instagram    
Abandoned Cart Recovery      
Sell Subscriptions      
Advanced Shipping      
Advanced Discounts      
Commerce APIs      
Limited Availability    
Labels        

Pricing Winner: Squarespace

Squarespace is clearly the more affordable option if your small business needs an online store.

Webflow vs. Squarespace Marketing and SEO

SEO determines where your website stands in results when potential customers conduct online searches for products on search engines like Google or Bing ™.

Webflow Marketing and SEO

Webflow code is search engine optimized. Webflow also supports alt tags for images, meta titles and descriptions, and auto-generated XML sitemap features.

Webflow websites feature CMS API, dynamic SEO and Open Graph (OG) settings, an RSS feed for CMS collections, and the ability to export CMS content as a CSV file.

Webflow’s dynamic content templates offer highly customizable content structures, including paginated collection lists and dynamic content filtering and sorting.

Squarespace Marketing and SEO

Squarespace offers the following SEO boosting features:

  • Site map
  • SSL certificates
  • Clean HTML Markup
  • Automatic tagging
  • Clean URLs
  • Automatic redirects
  • Search engine and page descriptions
  • Accelerated mobile pages (AMP)
  • Google rich image search for products
  • Built-in mobile optimization
  • Built-in meta tags
  • Search Keywords Analytics
  • Structured data

SEO and Marketing Winner: Tie

Webflow and Squarespace offer similar SEO-boosting features.

Webflow Pros and Cons

Pros:

  • Fully customizable templates
  • Drag-and-drop elements
  • Quickly view the website as it appears on a desktop, tablet, mobile phone in landscape, or mobile phone in portrait mode

Cons:

  • Design interface may be too complicated for first-time page designers
  • Pricier than some Webflow alternatives
  • Some users find customer service to be lacking

Squarespace Pros and Cons

Pros:

  • Very user-friendly interface
  • Attractive, customizable templates
  • Top-notch image management options
  • Excellent blogging features, including podcast capability
  • Highly useful mobile app

Cons:

  • Does not autosave
  • Some templates have a slow loading speed compared to some Squarespace alternatives
  • Limited payment gateway options

Bottom Line

When considering Webflow vs. Squarespace, Squarespace comes out on top, especially for its Commerce Plans.

Squarespace’s interface is ultra-user-friendly, unlike Webflow’s more complicated platform. Even a small business owner with zero website building experience will find it easy to set up a gorgeous website with Squarespace. The impressively useful mobile app adds to this advantage.

Squarespace’s blogging options also set it apart. The blog templates are eye-catching and offer every functionality one could want. This is one reason Squarespace is consistently ranked among the top platforms for blogging.

Finally, Squarespace’s ecommerce pricing plans are much more affordable than Webflow’s while offering the same flexibility, features, and mobile adaptations.

Final Thoughts and Resources

If you plan to start a new business, here are some additional resources you may find helpful:  

For more information on choosing a platform to build your small business website, check out this article.

Additional Resources