Webflow vs. Wix: Business Website Builder Review

One of the important questions you have to ask yourself when you’re looking to create a website for your small business is whether you want to use a website builder or content management system (CMS) software. WixⓇ offers users easy, drag-and-drop functionality, but WebflowⓇ is a little more complicated. Building a website for your small business shouldn’t be a difficult process— keep reading to find out which of these platforms makes it simple.

Our Pick for Best Website Builder: Wix

Webflow versus Wix review.

Despite the fact that Webflow offers gorgeous templates that can be fully customized to create a near-perfect final product for some users, Wix remains the preferable system for small business owners. The reason comes down to its simplicity and ease of use. Unless you’re an experienced web designer, you’ll likely spend a lot more hours trying to create a final product that still doesn’t look quite as good as the one you could have made in Wix over the course of a single afternoon.

In addition, some of the ecommerce features that are available on Webflow come at a high price point that isn’t practical for a lot of small business owners. Because of this, Wix remains the better option for those looking to create a high-performance website with some ecommerce functionality quickly and efficiently.

Webflow vs. Wix: Ease of Use

Most small business owners are looking to save themselves the hassle associated with learning an open-source CMS, as well as the cost of hiring a professional to design their website. This makes easy-to-use website-building platforms such as Wix and Webflow an attractive option— but which is better? Let’s find out.

Ease of Use: Wix

When it comes to ease of use, it’s hard for any of the competition to beat out Wix. With domain name and website hosting services offered along with simple, drag-and-drop technology, users can easily start building their website from scratch after breakfast and have a finished product live before dinner.

Adding and removing elements is a breeze, giving you complete control of the look of your final product without having to worry about code or navigate a complex editing suite. Still, a major drawback for many users is the inability to switch templates once you have selected one for your website. This can result in additional hours spent modifying your site to come closer to the needs of your brand.

Ease of Use: Webflow

Webflow is sort of a mixture of a website builder and a CMS. It’s simpler and easier to use than full CMS software like WordPress, but more complicated than drag-and-drop website builders like Wix. Webflow offers users complete control of their website’s design and structure, without requiring users to understand code.

Still, beginners may be turned off by the platform’s intimidating template editor, which bears a strong resemblance to Photoshop in its layout. Experienced website designers will find this to be a nice, easy-to-use editing suite with a lot of tools. However, entry-level users may quickly become frustrated and abandon the software for a drag-and-drop platform that will meet their needs.

Webflow vs. Wix: Templates and Themes

The templates and themes you work with are key factors when it comes to developing your website’s structure. They also play a role in supporting your website’s purpose, which should remain consistent with your branding. Both Wix and Webflow offer a stunning array of templates, but working within these templates is not the same experience on both platforms.

Templates and Themes: Wix

The Wix website builder is famous for its beautifully designed templates. Templates are sorted by industry, and with nearly a thousand options to choose from, users are guaranteed to find one that will fit their company’s branding and public image. Users are also given the option of fully customizing content within the template— including text, color, and images— to create a look that’s tailored to their image.

Webflow versus Wix review.

A noticeable problem is the difficulty some users experience when creating their mobile websites. Some of the website’s desktop-only features are hard to hide, and customers often say that Wix websites are not as smooth when viewed on mobile. These issues can be fixed, but it takes putting an extra dose of time and effort into editing your mobile site to ensure that it’s fully optimized for every device.

Templates and Themes: Webflow

Webflow has a wide array of templates that can be sorted by category, style, tags, and features. All templates are HTML5-responsive and can be customized using the website’s CMS software without any experience in coding. Not only are Webflow templates gorgeous, but the customization tools allow you to perfect the design of your website to be totally consistent with your branding.

Webflow versus Wix review.

The upside here is that you can make your website look just about any way you can imagine— if you’re an experienced web designer. This brings us to the downside. Creating a visually stunning website can be hard to do for someone who doesn’t understand the software. New users should beware and only purchase this software if they have this experience or have the time to learn.

Webflow vs. Wix: Apps and Plug-Ins

Both Wix and Webflow offer a wide variety of third-party integrations, including apps and plug-ins to help optimize your website to meet your needs and improve visitors’ experience.

Apps and Plug-Ins: Wix

Wix has plenty of apps— literally hundreds— to choose from that you can attach to your website. These include marketing and financial tools to integrate with your website to promote your brand and improve user experience. The Wix website builder also includes social media buttons to integrate your website with your social media platforms. Though there are many free options to choose from, some of these will require the purchase of a monthly subscription at an additional cost.

Apps and Plug-Ins: Webflow

Webflow provides a wide array of apps, plug-ins, and integrations for users to take advantage of to help promote their brand. Some of these include marketing, search engine optimization (SEO), ecommerce integrations, as well as chat and social media integrations. Users also have the ability to add an email to their website using Mailchimp. Though it doesn’t have as many options as a CMS plug-in behemoth like WordPress, Webflow offers more than enough plug-ins to compete with website building platforms like Wix.

Webflow vs. Wix: Ecommerce

Both Wix and Webflow offer ecommerce— the difference is in the features and price points— but the better option here will vary based on your individual needs.

Ecommerce: Wix

If you would like to use Wix for online stores, you will have to subscribe to one of the platform’s Business & Ecommerce plans. As a member of one of these plans, you’ll have the ability to add inventory, take payments, create accounts for customers, as well as gain access to a wide variety of other ecommerce tools. You will also be able to take payments via third-party sources like PayPal®. Despite these options, Wix does have a few limitations in this department— read our Wix review for more information.

Ecommerce: Webflow

Webflow offers three ecommerce plans with a range of powerful features. In addition to website design tools, all Webflow ecommerce plans include a variety of payment gateways, marketing tools, and management systems to help run your online store. The three plans include Standard, Plus, and Advanced. Though the features improve with every tier, they also get more expensive— quickly becoming too costly for many small business owners.

Webflow vs. Wix: Pricing

Wix and Webflow have dramatically different pricing strategies. Wix websites come with easy-to-understand, consistent pricing— Webflow is a little more complicated.

Pricing: Wix

Wix pricing is structured into 3 tiers— the first is Website Building, the second is Business & Ecommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.

Wix Website Plans – Pricing and Features

Webflow versus Wix review.

Wix Business & Ecommerce Plans – Pricing and Features

Webflow versus Wix review.

Pricing: Webflow

Webflow’s pricing strategy is, perhaps, unnecessarily complicated. The platform offers two types of plans: site plans and account plans. Both of these have their own subtypes. For site plans, Webflow offers a range of fairly affordable website building options including Basic, CMS, and Business. The ecommerce plans, which include Standard, Plus, and Advanced, are priced out of step with the design plans and are significantly costlier.

Webflow Website Plans – Pricing and Features

Webflow versus Wix review.

Webflow Business & Ecommerce Plans – Pricing and Features

Webflow versus Wix review.

Account plans include individual plans and team plans. Individual plans range from Starter, which is free, to Lite and Pro. For team plans, users can choose from the Team plan or Enterprise plan, the latter requiring consultation before a quote is offered. The primary difference between account and site plans is that site plans are fuller featured and permit users to create a custom domain.

Webflow Individual Plans

Webflow versus Wix review.

Webflow Team Plans

Webflow versus Wix review.

Wix Pros and Cons


  • Simple, drag-and-drop technology
  • Affordable pricing
  • Free version available
  • Hundreds of beautifully designed, fully customizable templates
  • Ecommerce plans are available for small business owners


  • Ecommerce plans may be limited for larger companies
  • Would benefit from a more extensive app library

Webflow Pros and Cons


  • Beautiful templates
  • Full customization and CMS are available
  • A free plan is available, albeit, with limitations
  • Plenty of integrations
  • Code editor lets experienced designers add their own code


  • More difficult to use than simple drag-and-drop website builders
  • Complicated pricing strategy
  • Most ecommerce tools require purchasing an expensive plan

Best Website Builders

The Bottom Line: Webflow vs. Wix

Like we said at the top of the article: Webflow has a lot of really cool features. But it’s a hybrid that incorporates a CMS, so it’s inherently more complicated. If you’re looking for full customization and have a background in web design, or are willing to learn a more complicated platform, this could be the right choice for you. But be prepared to shell out a little more cash if you’re looking for a full-suite ecommerce solution. Wix is the superior option for customers looking for fast, functional, and simple software that creates beautiful results.

Are you ready to build a Wix website for your business? Read our how-to guide and start building your Wix website today!

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